06 nov
|
Corecruitment
|
España
06 nov
Corecruitment
España
Digital Marketing Manager ASAP For our client, a well:established hospitality group, we are looking for a Digital Marketing Manager to take true ownership of digital growth: the person will control the paid media budget, decide how every euro is spent, and answer for what it delivers : covers, reservations and returning guests. Own the groups media budget and distribute it across venues, channels and seasons according to performance; plan, launch and continuously optimise campaigns on Meta, Google Ads (Search, Performance Max, Maps) and TikTok : plus whatever platform proves its worth. Run always:on, seasonal and launch activity, react fast when a venue needs a boost, and steer creative testing together with the content team.
* Manage group and venue websites through the CMS : content, menus, offers, landing pages and new launches; improve the booking journey through constant testing of pages, CTAs and flows to grow direct reservations; build sites for new concepts as the portfolio expands, each with its own personality but to a shared performance standard.
* lead local SEO so every venue is findable in English, Spanish and the languages guests actually search in; Write and edit commercial copy that converts across pages, ads, emails, offers and listings; apply SEO, UX writing and accessibility (WCAG) best practice; set the standards, templates and review processes that keep twenty brands consistent yet distinct; run regular audits and manage localisation, using AI:enabled content and personalisation pragmatically.
* build audiences from booking,
guest and site data to run remarketing and cross:venue journeys; tailor campaigns to distinct source markets (a German family, a British couple and a local resident all want different things); plan and write CRM content including automated journeys and lifecycle emails; run an ongoing test:and:learn programme across the funnel and kill quickly what doesnt deliver; Manage and develop a digital marketing assistant towards full ownership of day:to:day campaign delivery. Youll collaborate closely with marketing, operations and venue teams, with a direct line to decision:makers. Youve handled real budgets and can prove what they returned. You feel as at home inside an ad manager in the morning as you do explaining results to a commercially minded general manager in the afternoon. You like data : but you know a great dinner sells itself when the right person sees it at the right moment.
* 3+ years running Google Ads and Meta campaigns with direct budget ownership and measurable results
* Proven experience across PPC, SEO, analytics and conversion optimisation
* Confident with Google Analytics 4, Google Tag Manager and digital reporting tools
* Growth and lifecycle track record: remarketing, CRM and journeys from first purchase to loyalty and referral
* Hands:on A/B testing, with the discipline to stop what fails and turn results into clear recommendations
* Excellent written English : you write, edit and proofread copy that sells
* A commercial mindset: you think in bookings and revenue, n
📌 Digital and Marketing Manager (España)
🏢 Corecruitment
📍 España