EBRO, Iconic & Legendary automotive OEM, is seeking a motivated, analytical, and customer-focused CRM Graduate to support the development and execution of customer relationship management initiatives. The role will help maintain high-quality customer data, support CRM campaigns and customer journeys, and turn customer insights into practical actions across Sales, Marketing, After-Sales, and the Dealer Network. The adecuado candidate is eager to learn, comfortable working with data and digital tools, and interested in building a career in CRM, customer experience, and automotive mobility.

Key Responsibilities:

- Support the day-to-day administration and continuous improvement of the EBRO CRM platform and related customer data processes.

- Assist with the creation, segmentation, testing, and execution of CRM campaigns across email, SMS, and other digital channels.

- Help design and maintain customer journeys covering lead nurturing, vehicle purchase, onboarding, service, retention, and loyalty.

- Monitor campaign and CRM performance using KPIs such as delivery rate, open rate, click-through rate, conversion rate, lead response time, retention, and opt-out rate.

- Prepare regular reports and dashboards that translate customer and campaign data into clear insights and recommended actions.

- Support data quality activities, including deduplication, validation, consent management, and the correction of incomplete or inaccurate customer records.

- Collaborate with Sales, Marketing, After-Sales, Customer Care, IT, and Dealer Network teams to capture business requirements and improve CRM adoption.

- Assist in documenting CRM processes, campaign workflows, data definitions, and user guidelines to ensure consistent ways of working.

- Support user acceptance testing for CRM enhancements, integrations, automated workflows,



and new digital capabilities, recording issues and validating fixes.

- Help identify opportunities to automate repetitive tasks, improve lead management, personalize communications, and strengthen the overall customer experience.

- Research CRM, customer experience, and automotive mobility trends, sharing relevant benchmarks and practical ideas with the team.

- Ensure CRM activities comply with company policies, data governance standards, and applicable data privacy requirements, including GDPR and customer consent rules.

- Participate in training and development activities, taking increasing ownership of CRM analyses, campaigns, and improvement projects over time.

Qualifications and Personal Skills:

- University degree in Business Administration, Marketing, Economics, Data Analytics, Information Systems, Engineering, or a related field.

- Recent graduate or candidate with relevant experience, including internships, academic projects, or entry-level roles involving CRM, marketing, customer experience, or data analysis.

- Strong analytical skills and confidence working with data, spreadsheets, reports, and performance indicators; knowledge of Microsoft Excel and PowerPoint is expected.

- Interest in CRM platforms and marketing automation tools;

experience with systems such as Salesforce, Microsoft Dynamics 365, HubSpot, or similar solutions is an advantage.

- Basic understanding of customer segmentation, digital campaigns,



customer journeys, databases, and data privacy principles, including GDPR and consent management.

- Excellent written and verbal communication skills in English and Spanish; Catalan or other European languages are an advantage.

- Customer-focused mindset with curiosity about customer behavior, automotive mobility, and the use of technology to improve customer experience.

- Structured, detail-oriented, and organized approach, with the ability to manage priorities, meet deadlines, and maintain high standards of data accuracy.

- Proactive and collaborative working style, with the confidence to ask questions, contribute ideas, and work effectively across Sales, Marketing, After-Sales, Customer Care, IT, and Dealer Network teams.

- Strong learning agility, problem-solving ability, adaptability, and willingness to take increasing ownership in a fast-evolving environment.

Candidate Profile:

- Recently graduated with a Bachelor’s or Master’s degree (Engineering, Business Administration, Automotive Engineering, or related fields).

- Degree obtained within the last three years, in order to comply with the requirements for a Graduate / Training Contract under Spanish labor regulations.

- Strong analytical and problem-solving skills.

- Interest in the automotive industry and after-sales operations.

- Excellent communication and teamwork abilities.

- Spanish and advanced level of English. Additional languages will be considered a plus.

- Proficiency in Microsoft Office (Excel, PowerPoint).

What We Offer:

- Structured Graduate Development Program.

- Exposure to OEM automotive operations.

- Mentorship and professional training.

- Opportunity to develop your career within a growing automotive company.

📌 CRM Graduate Program (Barcelona)
🏢 EBRO
📍 Barcelona