**Job Description Summary** The Global Product Marketing Manager delivers execution across the X-ray portfolio, translating the Product Marketing strategy into launch plans, sales enablement, competitive intelligence, and content assets. This role closes the gap between portfolio strategy and day-to-day delivery. **Job Description** **Integral Product Marketing Manager** _X-ray Product Marketing (CTX) - Fixed, Mobile, Fluoroscopy and Digital X-ray (AI)_ **Principal Responsibilities -** **Launch Execution & NPI Support** + Build and drive launch plans per product launch, including internal readiness, training, and milestone tracking (PRD & NCA support). + Coordinate external launch delivery: campaigns, press activities, and webinars, in partnership with the Director and regional marketing. + Track launch milestones against plan and flag risks to the Director before they affect the go-to-market timeline. **Sales Enablement** + Own the marketing kit for the portfolio: battlecards, presentations, clinical and value messaging, objection handling, and demonstration tools. + Keep sales-facing content current, accurate, and aligned with the positioning set by the Director. **Competitive Operations** + Run competitive tracking and win/loss analysis at the product level. + Feed findings back into portfolio strategy and flag competitive shifts that require response to our commercial teams **Evidence & Content Assets** + Develop and maintain product sheets, case studies, reference stories, and return-on-investment tools across the portfolio. + Ensure all content reflects current clinical and health-economic evidence approved by Clinical/Medical Affairs. **Regional Enablement** + Build master assets designed for regional localization,



enabling regional teams to execute in-country without rebuilding core materials. + Support regional teams with opportunity/bowler-level visibility and coordination, without owning the customer relationship directly. **Marketing Operations** + Along with Marketing communications, maintain the asset library and manage content approvals in line with regulatory, legal, and brand requirements. + Track indicators/KPIs across launches and campaigns; coordinate events and key-opinion-leader logistics. **Product & Cross-Functional Input** + Act as a structured input channel from the field and market into R&D; and Product Management: consolidate customer, competitive, and regional feedback into clear, prioritized input for roadmap discussions. + Support the Product Marketing Director in cross-functional coordination with R&D;, Clinical, Regulatory, and Market Access on launch-related deliverables and dependencies. + This role enables regional Product marketing execution; it does not replace it. **Qualifications** + Bachelor's degree in Marketing, Business, Life Sciences, or Engineering; MBA a plus. + 3-5 years of experience in product marketing, preferably in medical devices or another regulated B2B environment. + Experience building sales enablement content and supporting product launches end-to-end. + Comfortable working cross-functionally with Clinical, Regulatory, R&D;, and Sales/Commercial teams. + Strong project management and prioritization skills. + Excellent written and verbal communication skills. + English fluency is a must; additional language skills are a plus. **Additional Information** **Relocation Assistance Provided:** No Application Deadline: November 08, 2026

📌 Global Product Marketing Manager (España)
🏢 Ge Healthcare
📍 España