Overview

As Growth Product Manager, you drive user acquisition and activation strategy to accelerate growth across Wallapop’s app and web platforms. You’ll partner with engineering, design, data, and marketing to optimize the funnel from signup to first 3 transactions. You’ll lead data-driven experiments to boost activation, conversion, and repeat purchases, aligning with marketing for paid and organic channels. This role blends product and growth to transform onboarding and listing/buying flows at scale.

Compensaciones / Incentivos

- Generous learning budget of 2k per year
- Private Health Insurance
- Flexible working hours + intensive Fridays
- Relocation package + visa sponsorship (if applicable)
- Gym & Wellness plan
- 26 holidays per year

Responsabilidades

- Own the growth strategy for user acquisition and activation across web and app
- Design, run, and analyze experiments to improve funnel conversion and engagement
- Collaborate with engineering, design, data, and marketing to deliver growth initiatives
- Align marketing performance with in-product experiences (SEO, SEM, Google Shopping, App Events Optimization)
- Identify friction points in onboarding and listing/buying flows and drive improvements
- Define and monitor metrics: activation rate,



conversion rate, cost per activated user, repeat transactions
- Champion experimentation: rapid A/B testing, cohort analysis, iterative product improvements
- Communicate learnings and results to product, marketing, and leadership teams

Requisitos principales

- 5+ years as a Senior Product Manager in growth, activation, or conversion roles
- Proven data-informed growth and funnel optimization experience
- Strong analytical mindset with knowledge of growth metrics, attribution, and lifecycle funnels
- Experience working with cross-functional teams (engineers, data scientists, designers, marketers)
- Solid understanding of performance marketing and organic channels (SEO, paid search, app campaigns, social) and attribution models
- Excellent communication and storytelling to influence stakeholders
- Familiarity with A/B testing tools and analytics platforms (Amplitude, Mixpanel, Looker)
- Interest in marketplaces, user behavior, and sustainable consumption

- cross-functional collaboration
- data-driven decision making
- clear communication and storytelling
- A/B testing
- funnel optimization
- growth metrics and attribution models

📌 Principal Growth Product Manager - barcelona
🏢 Wallapop
📍 Barcelona