05 nov
|
Paris/64
|
Zaragoza
1- Who are we? PARIS/64 is one of the fastest-growing Spanish women's fashion brands online, with a strong international presence. We are a young and dynamic team of digital natives, with a clear focus on scalability and working towards objectives. Founded in 2019, we manufacture our own products in Spain, taking care of every step of the process with a firm commitment to excellence and responsibility.
2- Job description. What will your mission be? We are looking for an Influencer Marketing Lead to join the PARIS/64 Marketing team in a
full-time, on-site position
at our offices in
Madrid or Zaragoza .
This role will lead
influencer marketing as a sales channel
for PARIS/64, with direct responsibility for the
channel’s attributed revenue and profitability
across our markets (Europe, USA and Japan). The position reports directly to Marketing management and works closely with the Brand & Content, Events & PR, and Digital Marketing teams.
Main responsibilities:
Define and lead the
influencer marketing strategy , focused on business results and consistent with the brand’s aspirational positioning.
Own a
revenue target for the channel
and its budget, deciding the investment in each profile based on performance.
Manage the
profile portfolio : selection, segmentation, renewal or removal based on results.
Design and negotiate
collaboration models : gifting with fee and sales commission, paid collaborations and paid partnership ads.
Implement the
channel measurement system : tracking links, affiliate programmes, sales per profile, cost per sale and return on investment, without relying on discount codes.
Manage
contracts and compliance : deliverables, deadlines,
content usage rights and payments linked to delivery.
Lead and train the
execution team , setting selection criteria and business KPIs.
Work with Digital Marketing to
amplify content through paid media , with Brand & Content on creative briefs, and with Events & PR on joint initiatives.
Prepare
regular performance reporting
for management.
3- Requirements
Strong business-results orientation, essential : proven experience managing programmes with their own sales targets and budget.
At least 5 years of experience
in influencer marketing, affiliate marketing or partnerships, ideally in fashion, luxury, beauty or DTC brands.
Command of measurement and attribution
(affiliate programmes, UTMs, Shopify, GA4) and of profitability analysis per profile.
Experience
negotiating contracts
with talent and talent agencies.
Brand sensitivity and knowledge of the
premium and luxury influencer ecosystem , in Spain and internationally.
Experience
leading execution teams .
High level of English (C1 or above), essential : you will work daily with our international markets (Europe, USA and Japan), partners and suppliers in English.
Nice to have: experience with influencer management tools and with paid partnership ads.
4- What do we offer?
Permanent contract , full time.
On-site position at our offices in
Madrid or Zaragoza .
Fixed + variable
compensation linked to the channel’s revenue targets.
Join a project in full international growth, with
real autonomy and responsibility
over a key business channel.
If you want to join a brand in full international expansion and lead influencer marketing as a key sales channel, we would love to meet you!
#J-18808-Ljbffr
📌 Influencer Marketing Lead (Zaragoza)
🏢 Paris/64
📍 Zaragoza