International School is seeking a dynamic, creative, and experienced Marketing and Communication Manager to lead the strategic promotion and brand management of our international school. In this role, you will be the key storyteller of our school community, driving student enrollment, managing public relations, and strengthening our presence within the local and general international education sector.
This Marketing and Communication Manager will balance long-term brand building with direct, data-driven enrollment growth. Evaluating their performance requires tracking metrics across the entire prospect journey—from initial awareness to final enrollment, alongside internal and external community communications
Key Responsibilities
1. Strategic Marketing & Student Enrollment
Develop and execute comprehensive annual marketing and enrollment campaigns to meet student recruitment and retention targets.
Manage the full admissions marketing funnel, optimizing digital lead generation, conversion rates, and the family inquiry journey.
Conduct market research, competitor analysis, and parent surveys to identify trends and opportunities in international education.
2. Digital Presence & Content Creation
AI-Powered Design & Content Creation: Proven experience using AI-powered design tools to create and enhance visual assets, marketing materials, presentations, and communication content, leveraging AI to improve creativity, efficiency, and brand consistency.
Oversee the school’s website, ensuring it is engaging, up-to-date, and optimized for search engines (SEO).
Manage official social media channels (LinkedIn, Instagram, Facebook, etc.) with compelling, community-focused content that highlights student life, academic excellence,



and our core values.
Produce high-quality marketing collateral, including prospectuses, newsletters, digital ads, and video content.
3. Public Relations & Internal Communications
Act as the primary point of contact for media relations, drafting press releases and securing positive media coverage.
Manage internal communication channels to ensure clear, transparent, and timely updates for parents, staff, and the wider school community.
Organize and promote school events, such as Open Days, information sessions, and community celebrations.
4. Brand Stewardship
Ensure consistent brand messaging and visual identity across all school departments, publications, and events.
Qualifications & Requirements
Education: Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
Experience: Minimum 5 years of proven experience in marketing and communications, ideally within an educational institution or international school.
Language Skills: Native or bilingual proficiency in English and Spanish (written and spoken) is essential, given our international community.
Digital Proficiency: Strong command of digital marketing platforms and tools, including Google Ads, Meta Business Suite, SEO/SEM principles, CRM and admissions management systems, and content creation software (Adobe Creative Cloud). Hands-on experience with AI-powered design tools such as Adobe Firefly, Midjourney, and Canva AI to create high-quality visual content, marketing materials, and engaging digital assets.
Interpersonal Skills: Exceptional copywriting, editing, and public speaking abilities, with a warm, welcoming demeanor suited for interacting with prospective parents and international families.

📌 Marketing and Communication Manager (Alcobendas)
🏢 Institución Educativa internacional
📍 Alcobendas