Overview

In this role you steer the product journey, guiding cross-functional teams to align product strategy with business goals. You deepen understanding of the product from features to clinical indications, ensuring competitive positioning. You collaborate to strengthen commercial networks and shape informed product strategies. You’ll manage end-to-end product readiness and support clinician engagement where needed. This is a pivotal role for shaping Roche’s market presence and delivering impactful healthcare solutions.

Responsabilidades

- Define and communicate a clear product vision aligned with company goals
- Develop a marketing plan and integrate it with the Integrated Company Plan
- Lead launch and business planning for related products and solutions
- Monitor market developments, CoPs, and communications to inform strategy
- Create and manage promotional campaigns with Integral teams; oversee budget
- Achieve exhaustive product mastery and articulate competitive advantages
- Ensure end-to-end product readiness in internal systems (stock, catalog, pricing)
- Guide Clinician Selling network with updates, materials,



and KOL interactions when applicable

Requisitos principales
- In-depth knowledge of the portfolio's engineering/science or related domain
- Bachelor’s degree in Life Science; master’s degree or MBA highly recommended
- Strong understanding of product functionalities, clinical indications, and market positioning
- Autonomous marketing capability to design and execute product-centered strategies
- Excellent communication and training skills for sales and KOL engagement
- Strong analytical and strategic planning abilities
- Fluent in Spanish; excellent written and verbal English
- Ability to manage multiple priorities in a fast-paced environment
- Proven track record in marketing, sales or commercial strategy within healthcare/IVD

- Proactive and reliable
- Collaborative and team-oriented
- Curious and continuous learner
- Marketing strategy and execution
- Market analysis and KPI/metrics definition
- Cross-functional collaboration and program management

📌 Product Lead Core Lab (San Cugat del Vallés)
🏢 Roche
📍 San Cugat del Vallés