Overview

As the regional web and SEO specialist, you optimize UKI & France websites for discoverability, relevance, and performance across Google and Bing. You drive keyword research, content localization, and site improvements in collaboration with regional teams and a Barcelona-based creative crew. You source and shape regional content to close SEO gaps and boost organic performance, while reporting insights to stakeholders. You’ll play a hands-on role that connects localization, content strategy, and technical SEO to fuel regional growth.

Responsabilidades

- Serve as the day-to-day web and SEO expert for UKI & France across multiple search engines
- Lead keyword research and demand analysis to shape content strategy and localization priorities
- Conduct website audits and competitive content gap analyses to improve visibility and engagement
- Localize general content for UKI & France, ensuring language, messaging, structure, and SEO best practices
- Source or develop new regional content (pages, landing experiences, assets) to address SEO gaps
- Coordinate with regional marketing stakeholders across time zones to prioritize updates and align with business goals




- Partner with the Barcelona-based creative team for content updates, localization workflows, QA, and publishing timelines
- Ensure updates follow SEO best practices, accessibility standards, and brand guidelines
- Monitor and report SEO and website performance across markets, providing actionable recommendations
- Continuously optimize site structure, internal linking, and user experience to drive organic growth

Requisitos principales
- 3+ years of hands-on web management and SEO experience, ideally across multiple regional markets
- Strong understanding of SEO fundamentals (keyword research, on-page, technical SEO, content strategy)
- Experience with website content updates and localization in collaboration with creative and regional teams
- Comfortable working in a fast-paced, multi-time-zone, cross-functional environment
- Detail-oriented, proactive, and highly organized with multiple workstreams

- Collaborative mindset
- Strong communication
- Proactive problem-solving
- Google Search Console
- GA4
- Ahrefs

📌 Marketing Specialist (Barcelona)
🏢 Infor
📍 Barcelona