Overview

In this role you will define and drive Vueling's three-year Commercial Strategy and annual roadmap, aligning revenue, channels and market plans across B2C and B2B. You will translate corporate objectives into strategic initiatives and measurable targets, leading cross-functional programs with Sales, Distribution, Marketing, Digital and Customer Experience. You will apply data-driven insights and AI-enabled approaches to improve commercial performance and decision-making. This is an opportunity to shape growth in a top European airline with a strong focus on innovation and collaboration.

Responsabilidades

- Define and maintain the three-year Commercial Strategy and annual roadmap with channel objectives and market plans.
- Translate corporate objectives into strategic initiatives, business plans and measurable commercial targets.
- Coordinate initiatives across Revenue Management, Digital, Sales & Distribution, Marketing, Loyalty, Product and Customer Experience.
- Lead cross-functional strategic projects including new product launches and channel development.
- Conduct market analysis, customer research and competitive benchmarking to identify opportunities and risks.
- Develop business cases, financial models, scenario analyses and strategic recommendations.
- Establish governance frameworks and prioritisation processes for commercial initiatives.
- Monitor initiatives,



track KPIs and provide performance updates to senior leadership.
- Collaborate with Finance, Network Planning, Transformation, Data & Technology and other functions for alignment.
- Manage relationships with external stakeholders including IAG Strategy, agencies and partners.
- Identify, assess and support new business models and revenue-generating opportunities.
- Prepare and present executive-level recommendations to Commercial Leadership Team.

Requisitos principales
- 5 to 8 years in Commercial Strategy, Corporate Strategy, Management Consulting, Revenue Management or similar analytical roles.
- Proven experience leading cross-functional initiatives with multiple stakeholders.
- Experience using AI tools and methodologies to improve processes and performance.
- Strong track record of business cases, strategic analyses and executive-level recommendations.
- Ability to influence stakeholders in matrix organisations without direct authority.
- Proven ability to translate strategy into actionable roadmaps and execution plans.
- Experience solving complex and ambiguous business challenges with structured problem solving.
- Exposure to aviation, travel, e-commerce, digital businesses or consulting is advantageous.

- Cross-functional leadership
- Executive storytelling
- Stakeholder management
- Financial modelling
- Forecasting and scenario analysis
- Data-driven decision-making

📌 COMMERCIAL STRATEGY MANAGER (Viladecans)
🏢 Vueling Airlines
📍 Viladecans