Lead Ux Researcher, Ai-Driven Product Strategy (Les)

Lead Ux Researcher, Ai-Driven Product Strategy (Les)

05 nov
|
E Dreams ODIGEO
|
Les

05 nov

E Dreams ODIGEO

Les

As you contemplate your future you might be asking yourself Whats the next step? Start your journey with us

Were seeking an experienced Senior UX Researcher to join our UX Research team in Barcelona hybrid We are looking for a Senior User Researcher to become the dedicated research and intelligence partner for Prime the heart of eDreams ODIGEOs business You will connect evidence from across flights hotels rail ancillaries payments Customer Experience and international markets to create an integrated understanding of the Prime member journey You will identify the strategic knowledge gaps that matter most lead highvalue mixedmethods research and advise Product Directors and executive leaders on opportunities to improve acquisition engagement crossproduct adoption retention revenue and member experience

If you’re ready to soar were ready to take you there

Why eDreams ODIGEO

Were the worlds leading travel subscription platform

We pioneered Prime the first and worlds leading travel subscription programme since launching in 2017 Millions of Prime members every year across multiple markets 5 brands: eDreams GO Voyages Opodo Travellink and the metasearch engine Liligo

This entire Prime experience is powered by a proprietary industryleading AI platform that delivers a smarter hyperpersonalised service and comprehensive travel experience globally to its members

Diversity is our strength thats why our eDOers are coming from different nationalities from all continents 99 permanent contracts

Prime members are subscribed to global travel gaining access to a comprehensive multiproduct offering for all their travel needsincluding hotels rail flights dynamic packages and car rental among others compounded by industryleading flexibility features and exclusive memberonly benefits

What you will do: The Roles Key Responsibilities and Tasks

As an eDOer you will have clear objectives great challenges and a clear overview of how your work contributes to the global company project and its customers As a Senior UX Researcher in the UX Research team you will be in charge of:

CORE: Prime Research and Intelligence ¿Le interesa este puesto? Puede encontrar toda la información relevante en la descripción a continuación. Research and Intelligence

Manage the strategic research roadmap across the Prime lifecycle acquisition onboarding engagement adoption retention

Prioritize key research to guide Prime strategy growth revenue and experience

Execute endtoend generative evaluative and mixedmethods research

Synthesize user feedback behavioral data and research into actionable insights

Maintain an Evidence and Opportunity portfolio with source traceability and action items

Link researchbacked decisions to execution and measurable results

CrossFunctional Program Management

Coordinate Prime research demand and crossfunctional dependencies across teams

Connect research across products to map the endtoend Prime journey and remove silos

Balance competing priorities for research resources participants and CRM capacity

Establish delivery plans key decisions risks and escalations for complex research initiatives

Support crossproduct research directly shaping Prime strategy and member experience

ExecutiveLevel Stakeholder Management

Advise Prime Product Directors and executives with actionable research insights





Summarize evidence into clear recommendations tradeoffs and risk assessments

Regularly share insights knowledge gaps and research priorities with leaders

Identify research gaps early to derisk key product investments

Transparently report research limitations and confidence levels

Guide roadmaps using objective evidencebased data

Research Operations

Internal Member Participant Recruitment Management

Lead teamwide CRM participant recruitment as the primary owner

Manage recruitment workflows including prioritization targeting scheduling incentives and CRM QA

Maintain a central roadmap calendar and contact records for crossteam outreach

Enforce contact frequency fatigue privacy consent and sample quality controls

Align crossteam recruitment to eliminate duplicate outreach and scheduling conflicts

Monitor campaign metrics and membercontact risks to improve the CRM operating model

Research Operations Infrastructure

Build scalable research infrastructure including RACIs SOPs intake and templates

Set research planning participant management evidence traceability and quality standards

Track operations metrics to remove bottlenecks and increase speed reliability and output

Partner with UR leadership and UXD Ops to define operational ownership

Develop business cases for dedicated Research Operations capacity

AI Transformation and Operations

Scale responsible AI workflows from planning to impact tracking

Prioritize AI use cases that clear bottlenecks and improve accessibility

Set validation privacy traceability and quality controls

Pilot and scale AI workflows based on quality and output impact

Drive adoption with guidelines while keeping researchers accountable

What you need to succeed:

Good to have

Bring your unique perspective speak up and offer disruptive solutions Youll have the opportunity to learn and grow while making a real impact on our team Heres what you need to succeed:

Essential experience 5years of UXbehavioral research experience in digital products ecommerce SaaS or subscriptions

Proven leadership in strategic research influencing product roadmaps and business decisions

Strong mixedmethods expertise across qualitative and quantitative research

Skill in synthesizing multisource evidence into actionable recommendations

Ability to advise and influence Product Directors and executive stakeholders

Experience with recruitment customer panels and scalable research operations

Strong systems thinking to build governance workflows and measurable operational controls

Crossfunctional collaboration with Product Design Data CRM Legal and Privacy teams

Applied experience using AI in research workflows with strong evidence quality and privacy judgment

Excellent written and verbal English communication skills

Valuable additional experience

Advanced survey design experimentation or statistical analysis R Python SPSS SQL Excel

UX lab experience in experimental research eyetracking or biometrics





Membership subscription loyalty retention or LTV research

Travel international ecommerce or multiproduct user journey experience

Familiarity with research repositories taxonomies or AI knowledge systems

Coordinating recruitment via CRM or owned customer channels

Setting participantcontact fatigue or sampling policies

Crosscountry multilanguage or crosscultural research experience

Fluency in Spanish German French or Italian English is standard

Preferred Qualifications

Experience with Applied AI Tools: Demonstrated comfort using practical AI tools such as Gemini or other AIpowered assistants

Experimentation Mindset: Curiosity and eagerness to explore experiment with and integrate emerging AIdriven solutions into workflows

AIEnhanced Problem Solving: Ability to effectively leverage AI tools to streamline processes and enhance productivity

Adaptability and Learning Agility: Enthusiastic about continuously learning and quickly adapting to new AI features and capabilities

Whats in it for you? The best talent deserves the best benefits

A rewarding Compensation package Prime Plus membership competitive salary and benefits package including versátil benefits performancebased bonuses birthday day off discounts and partnerships relocation support and premium equipment with rolebased selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycle

Continuous learning to fuel your growth and explore new horizons Learn and grow with free Coursera access soft skills workshops tech training leadership development and more Plus enjoy a great onboarding program

Grow opportunities to empower your career and unleash your potential Personalised career paths and the eVOLVE Program will help you discover grow and thrive Internal mobility opportunities let you pursue horizontal career changes and promotions

Your Wellbeing is our priority Embrace Freedom and Flexibility At eDO we value flexibility employee care and transparency We offer a hybrid homeoffice model focused on outcomes Youll be able to find the right workpersonal life balance that suits you best

Work hard party hard We believe in having fun and connecting with colleagues Join eDO for afterwork events padel tournaments parties and more Create communities based on your passions like sports and music Come to work as you are with no dress code and enjoy free fruit coffee and tea at our offices

Enjoy a dynamic and healthy environment Be innovative take risks and share your ideas Our diverse and openminded teams support high performance learning and growth Youll work in an Agile mindset environment with recognition at our core

Wanna take a peek into what its like to work at eDO? We are an equalopportunity employer and value diversity at our company We do not discriminate based on race religion colour national origin gender sexual orientation age marital status or disability status Our people are the key to our success Each one of them is unique in their own way and respect for their uniqueness is and will always be a passion and motivation Dont meet every requirement? xhfqzwm If youre excited about this role but do not feel your experience aligns perfectly with all the requirements we strongly encourage you to apply nevertheless

LIJM1 LIHybrid #J-18808-LjbffrHay opciones de teletrabajo/trabajo desde casa disponibles para este puesto.

📌 Lead Ux Researcher, Ai-Driven Product Strategy (Les)
🏢 E Dreams ODIGEO
📍 Les

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