OverviewIn this global role, you will build a scalable Growth Marketing and MarTech capability system to shift Openbank from CPA-led acquisition toward lifecycle-driven growth powered by first-party data and AI-enabled decisioning.

You will shape global standards, turn market learnings into reusable assets, and partner with Technology, Product and Data to deliver high-impact use cases.

The position offers broad exposure across Marketing, Product, Data and Technology and direct impact on growth efficiency and innovation.

ResponsabilidadesBuild Growth Marketing capability roadmap and translate gaps across markets into a phased plan

Shape and scale MarTech foundation by defining priority use cases and business requirements, collaborating with Technology, Product and Data

Establish acquisition and channel best practices across full-funnel activities and CRM/lifecycle

Create an experimentation operating system with a standardized method for hypotheses, test design and decision-making

Accelerate lifecycle marketing and personalization leveraging first-party data and customer signals

Scale AI-enabled growth use cases including AI decisioning, personalization, automation and content-driven growth

Turn pilots into reusable general assets with lighthouse use cases, playbooks and implementation guides

Bridge Marketing,



Technology and Data by translating opportunities into clear requirements and addressing gaps

Build global/local capability with training and communities of practice, avoiding duplicated structures

Engage hands-on in diagnostics, playbooks, experiment charters and executive recommendations

Requisitos principales8+ years in growth marketing, digital acquisition, MarTech, CRM/lifecycle or related fields

Track record in building and scaling marketing capabilities across teams or markets

Hands-on experience with digital acquisition, audience strategy and performance economics

Experience translating marketing opportunities into MarTech/data/product requirements and driving adoption with Tech/Data partners

Proven design and execution of experiments (A/B, geo, lift, incrementality)

Experience with customer interaction platforms, CDP/audience capabilities, marketing automation and personalization; multi-market or regulated sectors valued

strong executive communication

global/local judgment

curiosity about emerging capabilities including AI and creator ecosystems

growth marketing economics

MarTech fluency: data orchestration, personalization, automation, testing, analytics

first-party data and identity management, APIs/integrations, measurement

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