OverviewIn this role you will lead SITA's global PR efforts, owning earned media, analyst relations, crisis communications, and internal communications.

You will build and protect the company's reputation with press and analysts, crafting stories that go beyond announcements.

You will maintain a crisis playbook, train spokespeople, and ensure timely, clear communication during reputational events.

You will work across a general, matrixed organization to align external messaging with business goals and transformation initiatives in aviation technology.

Compensaciones / BeneficiosFlex Week: work from home up to 2 days/week

Flex Day

Flex-Location: up to 30 days/year remote work

Employee wellbeing programs (EAP and Champion Health)

Professional development via LinkedIn Learning

Competitive benefits tailored to local market

ResponsabilidadesBuild and own relationships with aviation trade media, enterprise technology press, and mainstream outlets with a proactive storytelling focus

Set the press calendar and ensure content quality based on narrative alignment and placement quality

Manage analyst relations and ongoing perception tracking to influence purchasing decisions





Maintain and activate a crisis communications playbook; lead spokesperson training and ensure clear communication during events

Oversee internal communications, including employee messaging and leadership forums, ensuring organizational alignment

Develop and implement a systematic reputation strategy using media sentiment, analyst positioning, and share of voice against competitors

Requisitos principales8–10 years in public relations with senior-level responsibility owning press relationships

Significant PR experience in B2B technology or similarly complex industry

Established relationships with senior journalists in specialist trade media and strong understanding of B2B tech press dynamics

Experience managing or contributing to an analyst relations program

Proven crisis communications experience with demonstrated effectiveness under pressure

Experience leading a small team with people management capabilities in a communications environment

Strong English writing skills at publication-ready standard

calm and decisive under pressure

relationship-driven with journalists and analysts

strong writer with clarity and precision

media relations

analyst relations

crisis communications

📌 Senior PR Executive (Barcelona)
🏢 Sita - Société Internationale De Télécommunications
📍 Barcelona