In this role you will define and drive Vueling’s three-year commercial strategy and annual roadmap, aligning Sales, Distribution, Revenue Management, Digital, Marketing and Customer Experience to deliver sustainable revenue growth. You translate long-term objectives into actionable initiatives, lead cross-functional projects, and rely on data-driven insights and AI-enabled methods to improve performance. You will present recommendations to senior leadership and shape commercial outcomes in a dynamic aviation context.
Responsabilidades
- Define and maintain the three-year Commercial Strategy and annual roadmap across B2C and B2B
- Translate corporate objectives into strategic initiatives and measurable commercial targets
- Coordinate initiatives across Revenue Management, Digital, Sales & Distribution, Marketing, Loyalty, Product and Customer Experience
- Lead cross-functional strategic projects including product launches and channel development
- Conduct market analysis, customer research and competitive benchmarking
- Develop business cases and financial models to support decision-making
- Establish governance frameworks and prioritisation processes for initiatives
- Monitor initiatives, track KPIs and provide performance updates to leadership
- Collaborate with Finance,
Network Planning and other functions to ensure alignment
- Manage relationships with external stakeholders and partners
- Identify and support new business models, partnerships and revenue opportunities
- Prepare and present executive-level recommendations to Commercial Leadership and Management Committee
Requisitos principales
- 5 to 8 years of experience in Commercial Strategy or related analytical roles
- Proven experience leading cross-functional initiatives
- Experience using AI tools and methodologies to improve processes and performance
- Strong track record in business cases and executive recommendations
- Experience influencing stakeholders in matrix organizations
- Ability to translate strategy into actionable roadmaps and execution plans
- Structured problem solving for complex business challenges
- Experience in aviation, travel, e-commerce, digital or consulting environments is a plus
- Cross-functional leadership
- Strategic thinking and storytelling
- Executive communication (English and Spanish)
- Advanced Excel for modelling
- Advanced PowerPoint for presentations
- Knowledge of data visualization and BI tools (desirable)