Marketing Content Specialist (Madrid)

Marketing Content Specialist (Madrid)

05 nov
|
Valid
|
Madrid

05 nov

Valid

Madrid

If you like technology, innovative and diverse projects, your place is here. If you don’t know us yet, we are a global technology provider offering a complete portfolio of solutions in ID & Digital Government, Banking & Payments, and Trusted Connectivity . With 65 years of integral experience , we have built a solid legacy that continues to grow. Today, we are more than 4,000 employees across 16 countries , working together to build a more trustworthy and secure world.

La información a continuación detalla los requisitos del puesto, la experiencia esperada del candidato y las cualificaciones correspondientes.

Our Trusted Connectivity business unit delivers solutions for the Telecommunications and IoT markets, including SIM Cards, eSIMs, Subscription Management platforms, and secure connectivity services , ensuring interoperability and enabling secure connections between people, companies, and objects worldwide.

We are currently looking for a Content Marketing Specialist to join our Marketing team. This is a hands‑on, execution‑focused role , essential for scaling high‑quality marketing content that supports Valid’s positioning across Consumer and IoT connectivity markets .

Working closely with the Marketing Director and the Digital Marketing Specialist , this role translates defined positioning and Go‑To‑Market (GTM) priorities into clear, compelling, and reusable content assets that drive brand awareness, credibility, and commercial engagement in a lean and agile marketing organization.

Key Job Responsibilities
Content Creation & Execution (Core Responsibility)

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- Produce market‑facing content aligned with GTM priorities, including:

- Product and solution web pages

- Brochures and datasheets

- Case studies and customer success stories

- White papers, guides, and technical explainers (eSIM, SGP.22/32, IoT, QoS, Entitlement)

- Simplify complex technical concepts into clear, business‑oriented messaging.

- Ensure consistency of tone, messaging, and terminology across all content assets.

- Develop and maintain sales enablement materials such as:

- Presentations and pitch decks

- One‑pagers and battlecards

- FAQs and solution overviews

- Adapt content for different segments (MNOs, OEMs, IoT Service Providers) in collaboration with Sales and Product teams.

- Support regional sales teams with tailored content when required.

Campaign & Digital Marketing Support

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- Collaborate with the Digital Marketing Specialist to:

- Adapt core content into campaign‑ready assets (landing pages, emails, ads).

- Support quarterly thematic campaigns with consistent messaging.

- Ensure content aligns with SEO and demand generation needs.

- Repurpose long‑form content into multiple formats to maximize reach and reuse.

Partners, Press Release (PR)



& Analyst Content Support

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- Draft content to support:

- Partner co‑marketing initiatives (joint webinars, articles, landing pages).

- Press releases and supporting PR materials (under Marketing Director approval).

- Analyst briefing documents, company profiles, and vendor questionnaires.

- Ensure all external‑facing materials reinforce Valid’s positioning as a digital, platform‑driven provider .

Event Content & Marketing Operations Support

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- Prepare content for events and industry participation, including:

- Booth messaging and collateral

- Event‑specific presentations and one‑pagers

- Pre‑ and post‑event content support

- Maintain an organized content repository with version control and up‑to‑date materials.

- Support content calendars and basic content workflows.

What We Are Looking For

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- Bachelor’s degree in Marketing, Commercial/Business Studies and/or advertising. An MBA or Master’s degree will be considered a plus.

- 4–8 years of experience in B2B content marketing (technology, telecom, IoT, or SaaS preferred).

- Strong writing and editing skills in English;
Spanish is a plus.

- Proven ability to translate complex technical concepts into clear, commercially focused content.

- Experience producing GTM and sales enablement materials.

- Familiarity with digital marketing concepts (SEO, campaigns, lead journeys).

- Comfortable working in a lean, fast‑paced, and agile environment.

- Highly organized, execution‑

📌 Marketing Content Specialist (Madrid)
🏢 Valid
📍 Madrid

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