Experteer Overview
As Creative Lead, you will drive the global social and creator strategy for a leading FMCG brand, shaping culturally relevant, platform-native ideas. You’ll guide creative development from insight to execution and mentor a small art-and-copy team across markets. The role blends strategic thinking with hands-on creation to ensure consistency and impact. This position offers the chance to influence campaigns at scale, work with cross-functional partners, and stay ahead of culture-driven trends.

Compensaciones / Beneficios
• Lead the creative vision and execution for social-first and creator-led content across general markets
• Translate global brand platforms into culturally relevant, platform-native ideas and creator collaborations
• Partner with Strategy, Account and Production to ensure creative excellence and brand consistency
• Ideate and oversee collaborations with influencers, creators and cultural partners
• Mentor and guide a small creative team (art u0026 copy), raising the bar in concepting, design and storytelling
• Collaborate with global hubs to align creative approaches across regions and partners
• Stay ahead of trends, formats and innovations in social, content and creator economy




• Be the guardian of the brand's tone, look u0026 feel, and creative consistency across every touchpoint

Responsabilidades
• 7+ years of creative experience, ideally starting as an Art Director and evolving into a Creative Lead / ACD role
• Proven track record developing social-first campaigns and creator collabs for global or regional brands
• Deep understanding of platform-specific storytelling, digital culture and the creator ecosystem
• Sharp visual sensibility and the ability to craft ideas that are as beautiful as they are effective
• Experience leading creative teams and managing partner agencies or freelancers
• Fluent presentation and communication skills in English (C2 level required)
• Curiosity, agility and passion for how creativity moves at the speed of culture

Requisitos principales
• Hybrid work model
• Full-time position with flexible hours
• Six-month trial period
• 23 vacation days per year including 12 extra days
• Flexible compensation options (health insurance, transportation, meals, childcare)
• Ogilvy Wellness Program (psychological, legal, financial support)

📌 Creative Lead (Barcelona)
🏢 Wpp
📍 Barcelona