At Board, we help organizations turn planning into the trusted foundation for decisions in the era of agentic AI. As planning, data, and AI converge, enterprises need a governed way to connect business context, agents, workflows, and action. By combining business context, Continuous Planning, and efficient enterprise AI in one governed platform, Board’s trusted Agentic Planning Platform helps teams make that shift with confidence, so decisions are not disconnected from plans, operations, or financial outcomes.

What’s been key to our success? Our people—we value everyone’s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders. We embrace a growth mindset to get results. And we celebrate shared success as goals and milestones are achieved.

Ready to join a team where innovation meets collaboration? If you're driven by bold ideas and a customer-centric mentality, your next adventure starts here

In this role, which reports directly to the VP of Product Marketing, you will partner with Demand Generation, Field Marketing, Product Management, Solutions, and Sales to deliver compelling, differentiated messaging that translates into marketing campaigns, ABM and Sales plays that drive brand awareness, pipeline development, and sales success for new logos and existing customers.

The Role
Board is looking for an experienced and commercially minded Senior Product Marketer to help shape how we position, differentiate, and take Board to market.

We are looking for a resourceful and experienced Product Marketer to grow the business and ensure that a cohesive marketing strategy helps us meet or exceed revenue objectives.

Reporting to the VP of Product Marketing,



you will play a key role in connecting our product innovation with the needs of our customers and the market. You’ll turn complex capabilities into clear, compelling stories, develop differentiated positioning and messaging, and partner across Product, Sales, Marketing, Solutions, Customer Success, and Partners to bring our value proposition to life.

This is a highly cross-functional and visible role for a product marketer who combines market and customer insight with strong storytelling and GTM execution—and who is equally comfortable developing strategy, creating content, enabling Sales, and engaging with customers and executives.

Key Responsibilities

Market Intelligence & Positioning

- Develop a deep understanding of Board’s buyers, market dynamics, competitive landscape, and enterprise buying journey to identify opportunities for differentiation and growth.
- Develop and evolve differentiated positioning, messaging, and value propositions that clearly articulate Board’s value and business outcomes.
- Translate product innovation, including AI capabilities, into relevant and compelling narratives for business and executive audiences.

Go-to-Market Strategy & Execution

- Develop and execute GTM strategies for key Board innovations, launches, and strategic initiatives,



from market insight and positioning through activation and measurement.
- Partner with Product, Demand Generation, Field Marketing, Sales, Solutions, and Enablement to deliver integrated campaigns, ABM programs, and sales plays.
- Drive consistent messaging and storytelling across the customer journey and general go-to-market organization.

Content & Thought Leadership

- Create high-impact content and narratives for campaigns, launches, executive presentations, events, digital channels, and sales engagements.
- Act as a Board evangelist, helping communicate our point of view on the market, customer challenges, planning, and enterprise AI.
- Use AI effectively to accelerate research, content development, analysis, and workflows while continually improving the quality and impact of product marketing.

Sales & Partner Enablement

- Equip Sales and Partners with compelling messaging, presentations, competitive insights, value frameworks, and other tools that help them engage buyers and win.
- Partner with Enablement to drive adoption and consistent use of product marketing messaging and assets.
- Be client-ready and comfortable presenting Board’s value proposition to customers, prospects, partners, and executive audiences.

Customer & Market Insights

- Bring the voice of the customer into product marketing through customer interviews, win/loss analysis, competitive intelligence, and field insights.
- Partner with Customer Marketing to develop compelling customer stories, case studies, and proof points that demonstrate measurable business value.
- Translate customer and market insights into actionable recommendations that inform product strategy, roadmap priori

📌 Senior Product Marketer (España)
🏢 Board International
📍 España