Company Description

At Docplanner Group, we're on a mission to help people live longer, healthier lives. As the world's largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces, SaaS and AI tools simplify daily tasks and help doctors, clinics and hospitals work more efficiently, so they can focus on what really matters: caring for their patients.

Learn more about our products here: pro.Doctoralia.Es

Why join us? Real impact - We help doctors help patients. Your work truly makes a difference.

At scale, yet agile - 3,000+ employees, but still fast, adaptable, and hands‑on.

Shape the future, sustain growth - Make a difference now and build for long-term success.

The Staff Marketing Data Analyst will be responsible for setting the direction for world-class marketing analytics that power the marketing team to make informed, insight‑driven decisions. They will partner with our data engineers, product data and business intelligence teams to design and own the foundational data structure that allows marketing data to flow and integrate with business data in our systems and BI tools. Their objective is to equip our analyst and marketing teams to focus on analysis that leads to insight and impactful action and not be bogged down with data gathering and organization. They own the framework and methodology for efficient marketing data analysis, set the standards other analysts follow, and act as a technical mentor across the team.

You Will:

Apply deep expertise in data structures to define the standards and architecture for data products that are stable, scalable, and performant

Own data quality issue analysis, resolution action plans, and governance across marketing data

Work collaboratively and develop relationships with Marketing leadership, including Marketing VPs and the CMO, to understand business objectives, shape the analytics roadmap,



and build data solutions that meet these needs

Provide thought leadership and hands‑on direction for the most complex problems requiring a data science approach

Design and oversee scalable dashboards for key marketing KPIs, budget and ROI analysis

Drive insight generation and influence business decisions by explaining the impact of these insights to Marketing VPs and other key business stakeholders

Lead ad‑hoc data analysis and reporting requests that require data blending from multiple data sources, and help prioritize incoming requests

Structure and present analyses directly to the CMO, Marketing VPs, and other executive stakeholders

Mentor and coach analysts, review their work, and raise the overall quality of analysis across the team

You Have:

Degree in statistics, data science, business analytics, marketing analytics, or related field

Minimum 7-9 years of experience in marketing and/or sales analytics

Track record of delivering increased marketing effectiveness with measurable return on investment (ROI) and sales conversion and revenue improvements, including initiatives you led end to end

Expert analytics capabilities using statistical and business intelligence tools (SQL, Tableau/Power BI/Qlik Sense, Excel all required) Experience with data pipeline and warehouse tools;

strong DBT experience required, including designing data models

Experience translating technical terms and explaining complex analysis to business stakeholders, including senior marketing leaders

Experience working with B2B sales motion (account‑based marketing experience is a bonus) Knowledge of marketing data;

experience with analyzing data from HubSpot and Salesforce is particularly desired

Experience mentoring or guiding other analysts

Proven ability to manage multiple, competing priorities simultaneously

Positive can‑do attitude with strong initiative and follow-through

Insatiable appetite to learn and grow

Strong level of business English, with proficiency in one or more of Spanish, Polish, Brazilian Portuguese, German, or Italian a plus

Preference to be in Europe

📌 Staff Marketing Data Analyst (Madrid)
🏢 Docplanner
📍 Madrid