Pillar is an Italian startup founded on February 13, 2025. In less than a year, we raised €15.2 million to revolutionize the construction industry, and we are growing fast. Our ambition is to manage 1 in 3 construction sites in Europe. We are Italian, but with a European vision
The Italian construction industry is the backbone of the country's economy, involving nearly 5 million people, yet it is still managed with outdated tools.
We have built an all-in-one platform that allows construction companies to oversee every job site and monitor profitability in real time.
Until now, Google Ads has been managed alongside other responsibilities. We're looking for someone who can turn search intent into qualified pipeline, teaching Google's algorithms to distinguish a curious click from a potential customer.
You'll report to the Performance Marketing Manager and join our central Growth function, working alongside the specialists managing Meta, TikTok and Google, a frontend developer focused on landing pages, an SEO specialist, and a data analyst.
You'll also collaborate closely with the Brand & Content team and our SDRs to ensure that every lead is relevant, actionable, and capable of becoming a real sales opportunity.
Own Google Ads end to end: manage Search, Performance Max, Demand Gen and YouTube campaigns, alongside Microsoft Ads, covering account structure, budgets, bidding strategies, search-term analysis, negative keywords and experimentation.
Turn conversion data into growth: connect campaign performance with what happens after a form submission, from qualified leads and meetings held to signed contracts. Capture demand at the right moment: identify opportunities around regulatory changes,



updated price lists, tax deadlines and industry events, building campaigns that reach potential customers when they need us most.
Build effective funnels: work with the team to align triggers, ads, landing pages and conversion tracking, creating a consistent journey from the first search to a qualified opportunity.
Optimize the post-click experience: collaborate with our frontend developer to improve landing pages, forms and loading speed, with a particular focus on mobile conversion.
Scale across markets: manage the Spanish account and help build a repeatable acquisition playbook for future markets, working with local teams and native speakers.
Make every euro count: monitor performance weekly, focusing on cost per qualified lead and pipeline contribution rather than just cost per lead. Your one goal: grow the pipeline generated through Search while reducing the cost of each qualified opportunity.
Audit the Google Ads account and conversion tracking setup, then implement the first improvements.
Month 3: take ownership of the channel's weekly performance reviews, manage the Spanish account, and define the next opportunities to scale.
You understand that Smart Bidding is only as effective as the conversion data behind it, and you've worked with a CRM to connect advertising activity with presente business outcomes.




You work closely with Sales, understand lead quality, and use feedback to improve campaign performance.
You know how to distinguish meaningful trends from short-term fluctuations and make decisions based on reliable data.
You can write clear, specific ads in natural Italian, focusing on the problems customers actually want to solve.
3–5 years of hands‑on experience managing Google Ads, either in-house or at an agency, with budgets that require a rigorous, data‑driven approach.
~ Practical experience with offline conversion imports or enhanced conversions for leads, integrated with a CRM such as HubSpot.
~ Strong knowledge of GA4 and Google Tag Manager, with confidence working with spreadsheets and performance data.
~ Native‑level Italian and fluent English.

Spanish proficiency or experience managing campaigns across multiple countries.
Experience with Microsoft Ads, performance‑oriented YouTube campaigns, Google Ads scripts or APIs.
Familiarity with HubSpot, PostHog, Looker Studio or BigQuery.
Experience using AI to accelerate campaign analysis, scripting and ad‑variant generation, while understanding its limitations.
You need to be curious about the problems that keep our customers awake at night.
We're ambitious, we raise the bar, and we take ownership of our work.
Native level proficiency in Italian (C2) and professional working proficiency in English required. Spanish is a plus.
Office: A practical case based on real, anonymized data from our account. A technical interview with our Growth Marketing Manager, starting from your case.
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📌 Performance Marketing Specialist - Google Ads (Barcelona)
🏢 Pillar
📍 Barcelona