Position

The Global Social Media Specialist reports directly to the Head of General Media and Social Media, collaborating closer with other functions and departments including global and local Marketing teams.

This role acts as a key point of contact for regional Marketing teams, ensuring alignment between global social media strategy, content creation, planning and local marketing execution.

Your Mission:

To manage and execute LOEWE Perfumes’ global organic social media presence, ensuring a consistent, distinctive and engaging brand expression across international markets and platforms.

The role combines global social media management, editorial calendar ownership, creative content ideation, trend analysis and global coordination.

The Global Social Media Specialist will play a key role in identifying social media trends, defining content opportunities and translating platform insights into clear, actionable creative briefs for the Creative and Content teams.

The ideal candidate combines a strong understanding of social media culture with a refined aesthetic sensibility, ensuring that LOEWE Perfumes’ unique creative universe is translated into relevant, innovative and platform-specific storytelling while preserving the brand’s luxury positioning.

Job responsibilities

Global Social Media Management & Editorial Planning

- Manage day-to-day execution of LOEWE Perfumes’ global organic social channels, ensuring consistency in messaging, visual identity, tone of voice and content quality.
- Own the global editorial calendar, aligning brand priorities, launches, campaigns, cultural moments and key marketing initiatives.
- Oversee end-to-end content planning: identify needs, define Creative briefs, coordinate asset delivery with internal stakeholders, schedule, publish and track performance.
- Translate global campaign storytelling into platform-specific content to maximize relevance and engagement.
- Evolve the brand’s organic presence through new formats, creative approaches, and platform developments.
- Monitor audience conversations, emerging trends and community sentiment, identifying opportunities for meaningful engagement and stronger brand affinity.
- Gather community insights to inform content planning and creative recommendations.

Creative Content Ideation

- Identify emerging trends, cultural conversations, formats, and content opportunities relevant to LOEWE Perfumes.
- Develop original, innovative, social-first ideas that translate the brand universe into engaging, platform-specific storytelling, including content beyond global campaign assets.
- Define creative and actionable briefs for Creative and Content teams, covering objectives, key messages, storytelling, formats and platform requirements.
- Partner with these teams throughout development to optimize creative execution for each platform.
- Contribute a social media perspective to brainstorming, campaign planning and content reviews; continuously evolve the content approach through creativity, cultural awareness and performance insights.

Global & Regional Social Media Coordination

- Act as a key contact between HQ and regional teams, aligning organic social media planning, content and define guidelines.




- Coordinate global calendars and content deployment across markets, including Asian channels (WeChat, RED, Weibo, Douyin, LINE, KakaoTalk)
- Support reviews of regional calendars, creative proposals and local adaptations, ensuring alignment with global strategy and approval processes.
- Facilitate HQ–regional communication and content sharing for efficient workflows and timely execution.
- Monitor international social media developments, particularly in Asia, to identify trends, best practices and brand opportunities.
- Contribute to global social media guidelines and content frameworks.

Social Media Performance & Optimization

- Analyze organic performance across global platforms, including reach, engagement, audience growth, video views and content effectiveness.
- Produce regular reports with actionable insights to improve content and channel performance.
- Benchmark competitors and track developments across luxury, beauty and digital culture, translating findings and performance insights into creative recommendations and content opportunities.
- Partner with Paid Media to identify organic content amplification opportunities and align paid and organic initiatives.
- Support testing of new formats, creative approaches, and platform features.

Profile

Hard Skills

- Proven experience managing organic social media channels for international or global brands, including content planning, editorial calendar management and publishing.
- Strong knowledge and hands-on experience with Instagram and TikTok, including platform-specific content formats, best practices and audience behavior.
- Previous experience or demonstrated working knowledge of Asian social media platforms, particularly WeChat, Xiaohongshu (RED), Weibo, Douyin, LINE and/or KakaoTalk.
- Experience coordinating content calendars, campaigns and social media activities across multiple markets or regional teams.
- Strong ability to identify social media trends and translate them into relevant content concepts, creative directions and actionable briefs.
- Proven experience collaborating with Creative and Content teams on content ideation, briefing, development and execution.
- Strong understanding of social-first storytelling, short-form video formats and platform-specific creative best practices.
- Ability to assess creative content from both a brand positioning and social media performance perspective.
- Experience with social media management, scheduling, listening and analytics tools.
- Strong understanding of organic social media KPIs and performance reporting.
- Awareness of digital culture, emerging social media trends and luxury industry best practices.

Soft Skills

- Strong creative instinct and refined aesthetic sensibility, with a deep understanding of luxury brand codes.
- Ability to translate social media insights into relevant creative opportunities.




- Excellent organizational and project management skills, with the ability to manage multiple content streams, deadlines and stakeholders.
- Proactive, solution-oriented and comfortable taking ownership of projects.
- Strong interpersonal and communication skills, particularly in multicultural and international environments.
- Ability to balance creative thinking with operational excellence and attention to detail.
- Curious, culturally aware and passionate about social media, luxury, beauty and digital storytelling.
- Adaptable and comfortable working in a fast-paced, collaborative environment.
- Analytical mindset, with the ability to translate insights into actionable recommendations.
- Approachable, inclusive and collaborative.

Profile

- Bachelor’s degree in marketing, Communication, Digital Media or similar
- 2–4 years of experience in social media, digital marketing
- Demonstrated experience managing editorial calendars and coordinating social media content across multiple markets.
- Previous experience developing content concepts and creative briefs in collaboration with Creative and Content teams.
- Experience or strong familiarity with Asian social media ecosystems, with an understanding of how content strategies and platform dynamics differ from Western markets.
- Experience in luxury, fragrance, fashion or lifestyle brands is highly valued.
- Proven examples of social media projects demonstrating editorial planning, creative ideation and collaboration with creative teams.
- Fluent English, written and spoken. Spanish is highly valuable; additional languages, particularly Asian languages, are a plus.

Additional information

LOEWE Perfumes represents the organic part of LOEWE. We are the unique Maison that crafts collectable botanical art pieces connected with nature in its purest form.

LOEWE Perfumes respects diversity and promotes inclusion from its recruitment process. We are committed to create an integrative working environment where all talents and singularities are engaged and valued.

LOEWE PERFUMES
MAISON

LOEWE Perfumes adds a multisensory dimension to LOEWE via a kaleidoscopic range of iconic fragrances for men, for women and for the home that combine vibrant, nature-inspired olfactory experiences with bold visual expression.
In 1972, LOEWE launched its first women’s fragrance: L de Loewe. Because of its success, the House began investing in international perfumery retail. LOEWE Perfumes has kept sustaining the brand’s Spanish legacy, artisanal savoir-faire and innovative spirit guided, since 2013, by the creative vision of Jonathan Anderson, LOEWE’s Creative Director, in partnership with in-house perfumier, Nuria Cruelles.
Encompassing the Botanical Rainbow—nine iconic fragrance families that translate the depth and variety of Nature’s inspiration into the medium of perfume—and LOEWE Home Scents—twelve plant portraits capturing the authentic essences of a vegetable garden—plus the ever-expanding, hedonistic Paula’s Ibiza fragrance families and the Un Paseo Por Madrid collection, LOEWE Perfumes creates a multisensory kaleidoscope of colour, scent and emotion, inspired by nature.

📌 Global Social Media Specialist (Madrid)
🏢 Perfumes Loewe
📍 Madrid