Digital Paid Media Manager Sant Cugat, Barcelona

Digital Paid Media Manager Sant Cugat, Barcelona

04 nov
|
Alpega Group
|
Barcelona

04 nov

Alpega Group

Barcelona

Alpega is the trusted execution platform shippers and carriers across Europerelyon to plan, procure, and execute road freight — every day, at the speed the industry demands.

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We are 450+ people across European offices, working in product, engineering, commercial, and the teams that keep partners connected.

In 2026, Alpega was named a Challenger in the Gartner Magic Quadrant for Transportation Management Systems. Our work also features in BCG's State of AI in European Logistics — alongside the companies setting the pace for the industry.

We are looking for an experienced DigitalPaidMediaManager to join the Digital Marketing Team. This is a hands‑on role focused on managing paid media execution across channels and markets while working closely with internal marketing teams and external agency partners.

This is an excellent opportunity for a seasoned paid media professional who can quickly take ownership of campaigns, drive performance, and ensure continuity across a fast‑paced international marketing environment.

ABOUT THE ROLE
Campaign Management & Execution

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- Oversee the day‑to‑day execution of paid media campaigns across Google Ads, Microsoft Advertising, LinkedIn Campaign Manager and Meta Ads Manager.

- Ensure campaigns are launched, monitored and optimized in line with agreed objectives, budgets and timelines.

- Maintain visibility over campaign performance, spend pacing and delivery across multiple markets and audience segments.





- Support campaign execution and bid optimization using tools such as Optimyzr and other platform‑native capabilities.

Agency Management & Stakeholder Collaboration

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- Act as the primary point of contact for external paid media agencies, ensuring strong communication, accountability and delivery against agreed plans.

- Translate campaign priorities into clear execution briefs and align agency activity with business objectives.

- Partner closely with internal Growth Marketing Managers and other marketing stakeholders to coordinate campaign planning and execution.

- Provide regular performance updates, recommendations and risk assessments to the Director of Digital Marketing.

Performance Optimization

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- Monitor campaign performance and proactively identify opportunities to improve efficiency, lead quality and results.

- Analyze key metrics including CTR, CPC, CPL, MQL volume and conversion performance to guide optimization decisions.

- Recommend adjustments to budget allocation, channel mix, targeting strategies and creative assets based on performance data.

- Ensure always‑on campaigns remain healthy and responsive to changing market conditions across regions.

Reporting & Budget Management

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- Track campaign spend and performance against allocated budgets.





- Support monthly reporting processes and provide actionable performance insights to marketing stakeholders.

- Ensure campaign tracking, attribution and account structures remain aligned with internal reporting standards.

- Assist with budget administration, invoicing and procurement activities related to paid media programs.

WHAT WE LOOK FOR IN YOU
Required

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- 5+ years of hands‑on paid media or performance marketing experience.

- Availability to join in August 2026.

- Strong working knowledge of at least three of the following platforms: Google Ads, Microsoft Advertising, LinkedIn Campaign Manager and Meta Ads Manager.

- Experience managing external agencies and driving performance through clear goals and accountability.

- Strong analytical skills, with the ability to interpret campaign data and translate insights into action.

- Proactive and self‑sufficient, able to identify challenges and improvement opportunities without extensive guidance.

- Excellent organizational skills and the ability to manage multiple campaigns simultaneously.

- Strong communication and stakeholder management skills.

- Fluent in English.

Nice to Have

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- Experience with Optimyzr or similar bid management and automation platforms.

- Familiarity with HubSpot, Salesforce or other CRM systems.

- Experience within B2B SaaS, logistics, transportation, marketplace or technology businesses.

- Experience working across multiple brands, regions or international markets.

WHAT WE OFFER YOU

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- Permanent contract.

- Hybrid work model (3 days a week in the office - 2 days a week at home).

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📌 Digital Paid Media Manager Sant Cugat, Barcelona
🏢 Alpega Group
📍 Barcelona

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