About Pleo Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved, not just finance. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike - with a vision to help all businesses ‘go beyond’. With great ambitions driving us forward, we can’t say we’ve got this whole thing figured out.

About The Role We’re looking for a Brand Marketing Lead to join our Brand & Marketing team at Pleo. In this role, you'll help own our brand marketing strategy and campaign execution across six European markets and be part of our marketing team as we scale our spend management platform. If you're excited about building category-defining campaigns that move Pleo from a good solution to the undisputed choice for mid-market finance leaders and are passionate about brand strategy and creative execution, then this is the opportunity for you!

Who You’ll Be Working With And Reporting To You’ll report to the Director of Integrated Marketing, and work in close collaboration with the Director of Brand Experience and Strategy, as well as the Brand Intelligence Manager, our brand foundations team, PR, content marketing and digital channels team. What You’ll Be Doing Own the brand marketing strategy that moves Pleo from ‘one of many’ to the undisputed choice for mid‑market European finance leaders. Build and execute integrated brand campaigns from concept through to reporting — learning from what we’ve just launched, and pushing further.

Create branded content that shows how financial services should be done. Content that recognizes the precision, rigor, and craft that finance leaders bring to their work. Own your budget and agency relationships — you’re the strategic partner they answer to.

Measure what matters — working with Brand Intelligence, Integrated Marketing, Data, and MOps to track brand lift, earned media, consideration, and how brand work flows into pipeline and revenue.



Set the benchmark for brand work in fintech — prove that category-defining campaigns come from strategic rigor and creative excellence working together. You’ll establish Pleo as the model for how brands should think about their audience, and show that understanding someone better than anyone else is a more powerful differentiator than any feature.

What You

Bring 10+ years in brand marketing (B2B or fintech might be helpful, but we care more about the thinking than the category) A portfolio of work that shows you’ve led campaigns from strategy through to execution — ideally integrated campaigns that work across multiple channels Strong stakeholder management skills — you can influence a room, sell an idea, and push back when something isn’t working Strategic thinking + execution mindset — you’re equally comfortable building a 6‑month brand strategy and getting your hands dirty on day‑to‑day campaign work Comfort with ambiguity and pace — this is a growing company, and things move fast. You thrive in that Understanding of how brand and pipeline connect — you know that brand campaigns need to serve business growth, not just awareness A point of view on category dynamics — you can look at a market and spot where everyone’s getting it wrong A strong understanding for when/how to localise concepts, messaging & GTM campaigns across different markets. You believe brand strategy must be grounded in audience understanding and directly drive business outcomes.

You view brand marketing in isolation from performance data, pipeline metrics, and commercial growth. How You’ll Develop In This Role Map customer journeys across SMB, mid‑market, and enterprise segments to identify brand opportunities.



Develop a comprehensive European brand roadmap that builds on recent launch momentum.

Develop a comprehensive European brand roadmap that builds on recent launch momentum. We can hire on a hybrid set‑up in any of the locations listed on the advert but you will need to be physically based in the country of your choice with a valid right to work. We are unable to offer visa sponsorship for this role in any of the listed locations.

Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis 25 days of annual leave + public holidays (additional days may apply in select countries based on local standards). For our Team, we offer both hybrid and fully remote working options We use MyndUp to give our employees access to free mental health and well‑being support with great success so far Paid parental leave - we want to make sure that we’re supportive of families and help you feel that you don't have to compromise your family due to work The interview process Intro call: A 30‑minute chat with our Talent Partner to discuss the role and your background. A 45 minute chat to deep dive into your experience Challenge & Team Interview: We will send you a take home test and invite you to present during a 60 minute team interview.

A final interview with a senior leader Transparency is important to us so we also wanted to share some insights about what we’re looking for in applications to ensure you can set yourself up for success! Some of the key reasons why previous candidates didn’t make it past the application screening stage include: CV writing and content: we receive a lot of CVs, and many of them are AI-generated.

About Your Application

English first. Since it’s our company language, please submit your application in English. Your data is safe. When you apply, we process your personal data as a data processor. For more information on how Pleo processes personal data, read our Privacy Policy here.

📌 Marketing Creative Team Lead (remote) (Madrid)
🏢 Pleo
📍 Madrid