Project Overview:

The Product Manager owns the end-to-end Software CRM product vision and roadmap across the CRM++ value stream, including:

- Single CRM Consolidation
- Entitlements
- Sales Compensation
- WXP Hardening
- Master Data
- SFDC R&M;

This is a generalized role, as the detailed delivery plan has not yet been finalized. The Product Manager is expected to set strategic direction, drive prioritization as the roadmap evolves, and adapt the product strategy as business needs and delivery plans become clearer.

Key responsibilities include defining Product Requirements Documents (PRDs) for cross-program initiatives, aligning business outcomes with technical solution architecture, and leading end-to-end product governance through Quarterly Business Reviews (QBRs) and steering committee updates with L3/L4 Sponsors.

The role also involves coordinating roadmap alignment with the Program Manager and driving cross-organizational product strategy alignment across Digital, EO, HPS, CO, Print, Software Sales, and Finance.

Key Responsibilities

- Product Strategy & Multi-Cloud Roadmap

- Platform Vision: Align business objectives, such as accelerating deal velocity and reducing customer support resolution times, with appropriate Salesforce cloud solutions.
- Multi-Cloud Strategy: Define how Salesforce Sales Cloud, Service Cloud, Data Cloud, Experience Cloud, and Revenue Cloud (CPQ) work together within the enterprise architecture.
- Feature vs. Buy vs. Standard Evaluation: Determine when to leverage standard Out-of-the-Box (OOTB) functionality, purchase third-party AppExchange solutions, or invest in custom Apex/LWC development.

- Technical Strategy & AI/Automation Governance

- Agentic & AI Workflows: Define the strategy for implementing Salesforce AI capabilities, including Agentforce, Einstein Copilot, and Prompt Builder, to automate multi-step business processes.
- Data Architecture Strategy: Partner with Enterprise Architects to leverage Data Cloud or external data lakes/warehouses, ensuring clean, real-time data flows into Salesforce and enabling unified operational reporting.
- Technical Debt Reduction:



Govern custom code, legacy workflows, and Apex triggers while driving the transition toward standard platform automation, such as Flow Orchestration, to reduce release and maintenance overhead.

- Stakeholder Management & Value Realization

- Executive & Business Alignment: Translate complex business requirements into scalable platform capabilities, acting as the primary liaison between business units (Sales, Support, Marketing, and Operations) and IT/Engineering.
- ROI & Value Tracking: Measure post-release business outcomes, including lead-to-opportunity conversion, user adoption, time-to-close, and platform cost per user.
- Trade-Off Negotiation: Balance competing priorities across revenue-generating and operational teams, translating strategic objectives into actionable MVPs and implementation phases.

- Release Management & Ecosystem Alignment

- Salesforce Release Strategy: Evaluate Salesforce platform releases, identify high-value features, plan sandbox regression testing, and incorporate relevant capabilities into the product backlog.
- Vendor & AppExchange Governance: Manage third-party SaaS vendors, AppExchange licenses, and integrations connected to the Salesforce environment.
- License & Capacity Planning: Monitor platform limits, including API calls, storage, custom objects, and license allocations, to optimize total cost of ownership (TCO).

- Agile Backlog & Delivery Supervision

- Epic & User Story Definition: Structure high-level epics, user journeys, and technical dependencies for Salesforce developers, architects, and administrators.
- Sprint Execution Oversight: Collaborate closely with Salesforce Product Owners and Scrum Masters during sprint planning, backlog refinement, and acceptance validation.





Job Requirements

- 7+ years of Product Management / Salesforce product experience in enterprise SaaS environments, with demonstrated Principal-level product thinking.
- Deep, hands-on Salesforce platform expertise covering Funnel Management, Forecasting, Renewals, Entitlements, Master Data, and WXP (Partner/Subscription ecosystem).
- Deep end-to-end Software CRM ecosystem expertise.
- 5+ years of hands-on experience with Salesforce Sales Cloud, Service Cloud, and Experience Cloud, including Lead-to-Cash processes and capabilities.
- Strong enterprise product management skills, including roadmap prioritization, trade-off analysis, and frameworks such as MoSCoW and RICE.
- Proven experience managing multiple VP-level stakeholders and presenting to L3/L4 Sponsors and steering committees.
- Data-driven decision-making skills and experience working with Salesforce dashboards, Tableau, and Excel forecasting models.
- Understanding of adjacent enterprise platforms and processes, including:
- WXP (Subscription)
- SAP OTC
- MDM/MADO
- CPQ/IQ
- Neuron
- Contractual and Transactional Selling

Nice to Have:

- AI/ML product experience, particularly Agentforce, Einstein, and Generative AI use cases in Sales and Service.
- HP or Fortune 100 technology industry experience in enterprise-scale CRM/Salesforce Product Management.
- SAFe or Scaled Agile Product Management certification.

Benefits:

General benefits:

- B2B form of employment
- Hybrid work model combining office & remote work (2-3 days from the office in Sant Cugat del Vallès)
- Attractively located office with collaboration spaces
- Onsite parking space for employees
- Referral program with financial bonus
- Budget for development (including language courses and others), clear career path with the possibility to gain experience in international environment
- Access to internal Learning Platform with multiple trainings oriented for professional growth

Lifestyle benefits:

- Team Building activities
- Charity initiatives
- Working environment promoting diversity and inclusion

📌 Product Manager (Barcelona)
🏢 Tenarai Europe
📍 Barcelona