We are Kaizen Gaming Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment. Let's start with the role As a Commercial & CRM Executive you will play a key role in developing and expanding the market share through driving growth and optimizing operations in the Spanish market. You'll manage budgets, analyze P&L;, and collaborate with senior stakeholders to maximize ROI. Additionally, you'll oversee commercial agreements, work with cross-functional teams, and ensure market strategies are executed smoothly. As a Commercial & CRM Executive, you will: Assist in developing the Marketing Budget ensuring efficient allocation and usage, flagging discrepancies, and suggesting corrective actions; Contribute in developing the annual commercial budget, follows up on the P&L; of the countries of responsibility
- responsible to identify and raise flags to CMs and Commercial, and bring insights for the efficient correction and allocation; Develop and own a comprehensive, data-driven CRM strategy for the local market, in collaboration with the HQ team taking into account local compliance, market conditions and competition; Provide updated information,



analysis and reports to the management and relevant business units to drive and facilitate well-informed commercial and product decisions; Align with various departments on market strategies, ensuring clear objectives and collaboration with BI, Marketing, CRM, Compliance, Finance, CS, and other HQ teams; Supervise/run projects/initiatives to enhance market strategy and customer experience to life; Improve the existing Commercial processes and build up new processes where necessary; Oversee the execution of Commercial Operations, including daily, weekly, and monthly reports and templates. What you'll bring 3+ years of experience in a similar position in consumer focused online high transactional industry, ideally from gambling and/or casino industry; Excellent Spanish & English both in speaking and writing; A good understanding of online conversion, retention and reactivation techniques; A strong grasp of customer loyalty and value strategies in a transactional web and mobile environment; Good knowledge of key performance and customer metrics; Exceptional stakeholder management and cross? Kaizen Gaming Perks Hybrid way of working A buddy will support you with your onboarding Competitive pay and bonus scheme Developmental 360° feedback framework Unlimited access to Udemy & continuous training #LI-Hybrid #J-*-Ljbffr

📌 Senior CRM Manager (Ceuta)
🏢 Kaizen Gaming
📍 Ceuta