Company description

Cheerfy is a transactional CRM platform designed for top restaurant brands, turning every order into actionable customer intelligence and long-term value. The platform unifies CRM, loyalty, ordering, payments, and data into a single transactional core, replacing siloed tools with an integrated digital experience. Cheerfy's three products, Venue, Shop, and CRM & Loyalty, digitize in-venue ordering, power branded online ordering and delivery, and centralize customer profiles to drive retention.

Cheerfy AI sits on top as an intelligence layer, enabling natural-language insights and instant, hyper-segmented campaigns. Operating in Southern Europe and the UK and backed by leading investors, Cheerfy is trusted by more than 200 well-known restaurant brands, including Five Guys, Oakberry, Manolo Bakes, and Grosso.

The role

We're hiring our first SDR. You'll open doors with restaurant groups across Spain and, just as important, build Cheerfy's SDR practice from scratch: the playbook, the process and, as it grows, the team you'll lead.

Your mission: start conversations with restaurant groups that don't know us yet, qualify the right opportunities and book meetings for our sales team, delivering against monthly meeting and pipeline targets. You'll report to Paola, our Sales Director. This is a player-coach role: at the start you'll do most of the outreach yourself, and you'll design the function while you run it.

What you'll do

· Prospect organised restaurant groups and chains in Spain through outbound: calls, email, LinkedIn and multichannel sequences.

· Research target accounts and decision-makers (founders, CEOs, marketing, operations and digital leads) to personalise every outreach.

· Qualify opportunities (needs, current stack,



timing, decision process) and book discovery meetings for the sales team.

· Follow up quickly on inbound leads, on leads brought by partners (POS resellers, integrators) and on contacts from Cheerfy events (Cheerfy Circle, Cheerfy Brunch).

· Work closely with Sales and Marketing to sharpen messaging, the ideal customer profile and outbound campaigns.

· Keep all activity and pipeline up to date in HubSpot and track your own metrics.

What you'll build

· Define the adecuado customer profile and build a prioritised map of target accounts and decision-makers in Spain, together with Sales and Marketing.

· Design the outbound playbook: sequences, messaging by persona and segment, call scripts and objection handling.

· Set the qualification criteria and the handoff to Sales: what counts as a qualified meeting, what information travels with it and how fast it is followed up.

· Choose and set up the prospecting stack on top of HubSpot (data, enrichment, sequencing).

· Build the reporting: activity, conversion at each stage, meetings accepted and pipeline sourced, reviewed weekly with the Sales Director.

· Test channels, segments and messages, keep what works and document it so future SDRs ramp up in weeks, not months.

· Once the model is proven, help hire, onboard and coach the next SDRs, and grow into Head of SDR.

Who you are





· A true hunter. You enjoy cold outreach, and a "no" or "we already have a provider" doesn't slow you down.

· A builder with ambition to lead. You want to create an SDR function, not just join one, and to grow into Head of SDR as the team grows around you. Until then, you're happy doing the work yourself.

· Organised and disciplined. You handle high activity volumes, prioritise well, own your targets and use your numbers to decide what to change.

· 3–5 years of experience as an SDR/BDR in B2B software (SaaS), with a track record as a top performer. Experience setting up or scaling an SDR function, or onboarding and mentoring other SDRs, is a strong plus.

· Excellent communicator on the phone and in writing; curious and good at asking the right questions.

· Interest in the restaurant tech ecosystem (POS, delivery, payments, loyalty), or a genuine drive to master it fast.

· Fluent Spanish and English.

Nice to have

· Hands-on experience with HubSpot and prospecting tools (LinkedIn Sales Navigator, Apollo, Lemlist or similar).

· Background in restaurants, retail or hospitality, or a network in the Spanish restaurant sector.

What we offer

· Contract: Full-time, permanent

· Compensation: Competitive base salary + variable tied to qualified meetings accepted by Sales and pipeline generated

· Reporting: Paola, Sales Director.

· Location: Madrid or Barcelona preferred.

· Hours: Flexible.

· Growth: Build Cheerfy's SDR function and lead it as Head of SDR, with Account Executive as an alternative path.

· Culture: Trust, autonomy and a genuine focus on happiness.

Apply for this role at [email protected]

📌 Sales Development Representative (SDR) – Cheerfy (Madrid)
🏢 Cheerfy
📍 Madrid