Senior IC | B2C Mobile Subscription | Meta Performance Creative | Direct Response Remote | Full-time | B2B contract | Performance bonus | Equity/options. Its products help consumers and their families stay safer from phishing, online scams, identity theft, spam, suspicious calls, and other online threats. The company operates with a lean, execution-focused team and is now building its internal creative function to support the next stage of growth in the US. We are looking for a Senior Creative Strategist who combines performance marketing thinking, direct-response copywriting, and hands-on creative execution. You will research audiences and markets, identify consumer insights, develop creative hypotheses, and personally write scripts for performance advertising, primarily for Meta. The idóneo person understands not only what performs, but why — and can translate consumer psychology, emotion, persuasion principles, and performance data into new concepts, hooks, narratives, and scripts. This is a senior individual contributor role with significant ownership. This is a senior individual contributor role with significant ownership. Develop original creative angles, concepts, hooks, narratives, and testing hypotheses for Meta campaigns. Research audiences, consumer motivations, market trends, competitor advertising, and broader creative patterns. Turn concepts into clear,



actionable briefs for video producers and motion designers. Analyze creative performance and use the results to understand why concepts worked or failed. Connect advertising concepts with the broader customer journey, including funnels, landing experiences, and paywalls. Strong experience with B2C mobile subscription products and performance marketing. Deep understanding of Meta performance advertising and direct-response creative. Hands-on experience independently writing advertising scripts, hooks, and copy. Strong creative strategy skills grounded in consumer psychology, emotion, persuasion, and marketing fundamentals. Experience using performance data to develop, evaluate, and iterate creative hypotheses. A portfolio of performance ads where you can clearly explain your personal contribution, particularly concepts and scripts you wrote yourself. High ownership and autonomy, with the ability to move independently from research and analysis to an executable creative concept Professional working English. You are genuinely a student of creative performance. You actively study advertising beyond your immediate competitive set: why particular frameworks work, how different emotional and rational mechanisms influence conversion, how hooks and narratives change audience response, and how those principles can be recombined into something new.

📌 Planificador de medios senior (Ceuta)
🏢 OnHires
📍 Ceuta