As the world's largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Our marketplaces help patients find the right doctors and clinics they can trust, facilitating access to healthcare with a seamless experience. We own the full scope of organic search-driven traffic — Technical SEO, Local SEO, Content, Data Analytics, and increasingly, AI Search and LLM visibility.

We test, build, execute, learn and iterate. While we expand our focus on AI visibility and adopt AI-based solutions for internal processes, Technical SEO and Data Analytics are at the core of any search strategy. We're therefore looking for an experienced Senior Specialist who can thrive in the Tech and Data area, and contribute to our LLMs visibility strategies.

The team currently consists of two Senior Search Traffic Acquisition Specialists and three engineers, reporting respectively to the Search Traffic Acquisition Manager and the Engineering Manager. About the roleAs a Senior Tech SEO & OS Data Analyst, you willown Tech SEO maintenance and improvements in all our marketplacesmanage all the Data pipelines necessary for the proper analysis of our performanceconfidently use AI to improve and automate processes, as well as contribute to influence LLMs visibilityPeople at Docplanner are experienced and curious, so you will also have the opportunity to explore other acquisition channels and apply AI-based automations and outputs to maximise Visibility through them. You'll be exposed to many areas of Search in a highly dynamic environment, with real space to build, experiment, test, and learn.

Guarantee a state-of-the-art Tech SEO compliance for our marketplaces — you know Tech SEO inside out, and you will navigate safely in massive URL name migrations, Structured Data refinement, Page Templates redesigns, Link Graphs, Indexability rules, Crawl efficiency,



etc., Learn, manage, maintain, improve and build our Data pipelines, which currently cover several data streams from different sources (GSC API, SERP scrapers, Logs, GBP API, GA4, etc), working closely with Data Engineers in order to apply fixes, improve processes, connect to new APIs and build reportsMine opportunities with AI — using AI-powered analysis to surface new traffic acquisition opportunities across markets, verticals, and channels that would be difficult to detect manually at our scale. What we're looking forExpected:5+ years of experience in SEO, with a strong, hands-on Technical SEO background on large websites (up to 1 million+ URLs)Strong knowledge of and experience with Python and SQL (other programming languages are a plus) for data analysis/tools orchestration/automationHands-on experience exploring AI/LLM visibility tactics, how generative AI is reshaping search behavior and what strategies can influence AI Search responsesUse of AI assistants and tools to increase the speed and quality of processes and deliveries related to Search channelsSolid understanding of SEO across all its branches: Technical, Content, Analytics, and AuthorityAbility to work autonomously, manage internal and external stakeholders, and drive projects from idea to measurable impactProactivity — you spot opportunities before being asked to look for themNice to have: Experience in Paid Search / Performance MarketingApp Store Optimization (ASO)



experienceWhy join us? Visible impact – the strength and breadth of our brands and marketplaces ensures that our actions have a significant impact on Search visibility and patients experience.

A big yet agile corporation – 3,000+ employees, but still fast, versátil, and hands-on. Here's what the process usually looks like (though it might vary slightly depending on the role):Intro Chat – A first call with our Talent Partner to explore mutual fit around relevant skills, value alignment, and motivation. Take this chance to ask anything on your mind—it's just as much about making sure we're the right fit for you, too.

Peer Interview – A conversation with at least one of the Senior Specialists of the team: our goal is to have a cohesive team delivering maximum impact within a supportive culture. You will meet most of the team at this stage Offer! Keep it simple, keep it lean – smart solutions over complexity.

Don't just take our word for it—check out ourGlassdoor to hear what our people say! Flexible remuneration and benefits system via Flexoh, which includes: restaurant card, transportation card, kindergarten, and training tax savings. True flexibility and work-life balanceRemote or hybrid work model with our hub in Barcelona.

Flexible working hours (fully flexible, as in most cases you only have to be on a couple of meetings weekly).Summer intensive schedule during July and August (work 7 hours, finish earlier).23 paid holidays, with exchangeable local bank holidays. Additional paid holiday on your birthday or work anniversary (you choose what you want to celebrate).Health comes firstPrivate healthcare plan with Adeslas for you and subsidized for your family (medical and dental).Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling. Keep growing with usFree English and Spanish classes.

So, even if you've never asked for it before, may this serve as a sign that, now, you can do so.

📌 Senior Technical & Data SEO Specialist (Madrid)
🏢 Docplanner
📍 Madrid