OverviewAs Marketing Director for Falcon MLR, you will own global go-to-market and integrate cross-functional execution to accelerate pipeline and brand awareness.
You will shape positioning, messaging, and value propositions that resonate with target buyers and influencers across NA, EU, LATAM, and APAC.
The role involves building multi-channel campaigns, content-driven demand, and ABM programs in a fast-paced environment.
You will partner with Product Management, Strategy, and Sales to ensure customer-centric strategies and measurable business impact.
This is a high-visibility role at a mission-driven, rapidly growing SaaS company shaping life sciences marketing.
Compensaciones / BeneficiosWork Anywhere
remote work
competitive compensation
stock bonus potential
ResponsabilidadesDevelop and drive global marketing strategy and GTM execution for Falcon MLR, aligning initiatives with business objectives
Own integrated marketing strategy, collaborating with cross-functional teams on objectives and campaign themes
Create awareness, nurture, and educate target accounts to grow pipeline and accelerate sales
Produce compelling marketing content (customer stories, presentations, web content, videos, webinars, sales tools) for the customer journey
Partner with Product Management and Strategy to craft differentiated positioning and messaging for target buyers




Represent customer voice with market insights, competitive intel, and feedback influencing strategy
Improve programs and ABM effectiveness through segmentation and updated marketing techniques
Collaborate with Sales, Enablement, Strategy, and Marketing to orchestrate global programs
Maintain a complete and accurate account and contact database
Measure performance, determine impact, and optimize programs for awareness, pipeline, and adoption
Requisitos principales10+ years of enterprise B2B software marketing experience
Proven track record building integral, multi-channel campaigns and GTM execution
Hands-on GTM strategy development through content creation (customer stories, presentations, web content, videos, sales tools)
Deep understanding of database management, audience segmentation, and ABM
Ability to build trusted, cross-team alignment across multiple product lines and regions (NA, EU, LATAM, APAC)
Experience leading end-to-end integrated marketing programs across launches, demand generation, events, and enablement
Experience defining success metrics and optimizing programs based on data and insights
cross-functional collaboration
strategic thinking
data-driven decision making
GTM strategy
ABM
content creation and editing

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