OverviewIn this role, you will drive the organic growth of Zynga's mobile games on App Store and Google Play through ASO techniques.
You'll optimize store listings, test visual assets, and analyze metrics to improve visibility and conversions.
You'll work with marketing, product, and creative teams to implement ASO strategies and stay ahead of industry trends.
This is a data-driven, cross-functional role focused on maximizing organic acquisition and lifecycle performance.
You'll play a key part in shaping how players discover and engage with Zynga's games.
Compensaciones / BeneficiosHybrid work in Barcelona office (2 days/week)
25 days annual leave + public holidays
Private medical insurance
Disability and life insurance
Stock purchase plan
Professional development budget
ResponsabilidadesDefine and execute ASO strategies for App Store and Google Play to drive organic growth
Optimize and test app store visual assets to improve conversion rates
Create content and briefs to support content and art teams
Plan and run cross-platform tests to boost performance




Collaborate with marketing and product to align ASO across initiatives
Coordinate in-store promotions for events and features
Manage creation and measurement of Custom Product Pages for iOS and Android
Track and analyze KPIs to improve organic growth
Monitor competitors and ASO trends to stay ahead
Requisitos principalesProven ASO experience and knowledge
Knowledge of the mobile gaming marketing landscape
Strong analytical mindset with pattern recognition
Advanced Microsoft Excel user
Nice-to-have BI tools experience (Looker, Tableau)
Creative thinker with ability to guide designers and copywriters
Ability to work independently and precisely
Excellent understanding of ASO best practices from pre-release to live-ops
Strong communication skills for C-level stakeholders
Analytical thinking
Clear communication
Creative collaboration
ASO
Microsoft Excel
Looker

📌 Aso Specialist (España)
🏢 Zynga
📍 España