OverviewAs CRM Lifecycle Lead, you own the end-to-end lifecycle strategy to activate, retain and reactivate users, using data-driven insights to personalize communications.
You lead multi-team projects, shaping impactful lifecycle programs that scale with the company's growth.
You'll test, learn, and iterate to improve engagement and business results, while aligning initiatives with company OKRs.
This is a fast-paced, collaborative role at a leading online marketplace shaping user experiences at scale.
Compensaciones / Beneficiosequity plan
private health insurance
monthly Glovo credit
discounts on transportation, food
enhanced parental leave
online therapy and wellbeing benefits
ResponsabilidadesDefine and optimize the communications lifecycle strategy to improve activation, retention and reactivation
Own complex CRM projects from ideation to execution with measurable outcomes
Develop a testing framework, interpret data, and translate insights into optimization actions
Manage cross-functional stakeholders to keep roadmaps aligned and on track
Prioritize activities in line with company OKRs and team goals




Adapt to a fast-changing environment and deliver results promptly
Requisitos principales5+ years of CRM lifecycle marketing experience with segmentation, journeys, and personalized automated communications
Proven ability to manage end-to-end CRM initiatives from ideation to delivery
Hands-on experience with marketing automation tools (Braze preferred; also HubSpot, Salesforce)
Analytical mindset with comfort in data analysis and A/B testing to derive insights
Experience collaborating with analysts and data teams, turning user data into actionable insights
Knowledge of HTML and/or Liquid coding
Experience in a B2C marketplace/tech/consumer app/ride-hailing or similar
Strategic mindset with strong problem solving and results-driven attitude
Collaborative communication and cross-team stakeholder management
Fast learner with hands-on, roll-up-your-sleeves attitude
Udicial note: degree in Business Administration, Economics, Marketing or equivalent preferred
collaboration
stakeholder management
problem solving
Braze
HubSpot
Salesforce

📌 Lifecycle Lead (España)
🏢 Glovo
📍 España