OverviewAs Technical Product Manager in the Marketing Measurement & Data Activation area, you define and drive the data-enablement roadmap across media platforms and measurement partners.
You'll lead tracking implementations with engineering, ensure GDPR-compliant practices, and advise marketing teams on technical feasibility.
You'll own end-to-end data activation, from event specifications to audience segments, while staying ahead of evolving privacy standards.
This role puts you at the intersection of data, engineering and analytics to enable accurate, scalable marketing measurement in a general travel platform.
Compensaciones / Beneficioshybrid home-office model
flexible benefits and bonuses
relocation support
Coursera access and training
onboarding program
career development and internal mobility (eVOLVE)
ResponsabilidadesDefine the data-enablement roadmap for media platforms and measurement partners
Coordinate web and app tracking implementation with engineering
Collaborate with Legal and Compliance to ensure GDPR alignment
Lead media tracking and data activation priorities across channels
Specify event tracking across web and mobile (GA, Appsflyer, GTM, SDKs, Data Layers)
Build and manage audience segments across Meta, TikTok, Criteo, Google Ads, Microsoft Ads, Apple Ads and other DSPs




Audit tracking implementations for accuracy and compliance; establish monitoring processes
Troubleshoot tracking/tagging issues with development teams
Conduct analyses to detect tracking gaps and quantify impact
Document tracking setups, audience definitions, and compliance decisions
Stay current on new products/features and best practices in media/measurement
Requisitos principales3+ years in analytics implementation, MarTech or AdTech
Master's degree in a technical/scientific discipline
Experience implementing conversion tracking across platforms (pixel, CAPI, API/Events, Enhanced Conversions)
Strong understanding of web and app analytics fundamentals (event structures, data layer)
Experience with tracking ecosystems of major platforms (Meta, TikTok, YouTube, Google Ads, Microsoft Ads, Apple Ads, Criteo)
Attention to detail and quality assurance mindset
Problem-solving, troubleshooting and QA capabilities
Curiosity about data privacy and evolving marketing tech landscape
attention to detail
problem-solving mindset
proactivity and fast learning
implementation of conversion tracking (pixel, CAPI, API/Events)
audience segmentation across multiple platforms
data feeds/catalogues, attribution configurations

📌 Performance Marketing Product Owner (España)
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📍 España