Digital Marketing Manager (España)

Digital Marketing Manager (España)

03 nov
|
Corecruitment
|
España

03 nov

Corecruitment

España

Job title: Digital Marketing Manager Location: Tenerife, Spain Salary: €**-€** gross per year + bonus Start date: ASAP For our client, a well-established hospitality group, we are looking for a Digital Marketing Manager to take true ownership of digital growth: the person will control the paid media budget, decide how every euro is spent, and answer for what it delivers — covers, reservations and returning guests.
Key responsibilities: Own the group's media budget and distribute it across venues, channels and seasons according to performance; plan, launch and continuously optimise campaigns on Meta, Google Ads (Search, Performance Max, Maps) and TikTok — plus whatever platform proves its worth.
Run always-on, seasonal and launch activity, react fast when a venue needs a boost, and steer creative testing together with the content team.
Manage group and venue websites through the CMS — content, menus, offers, landing pages and new launches; improve the booking journey through constant testing of pages, CTAs and flows to grow direct reservations; build sites for new concepts as the portfolio expands, each with its own personality but to a shared performance standard.
Own Google Business Profiles across the entire portfolio (accuracy, photos, posts, review replies, rankings); lead local SEO so every venue is findable in English, Spanish and the languages guests actually search in; build presence where travellers plan their trips — review platforms, booking sites, travel guides and partners.
Write and edit commercial copy that converts across pages, ads, emails, offers and listings; apply SEO, UX writing and accessibility (WCAG) best practice; set the standards,



templates and review processes that keep twenty brands consistent yet distinct; run regular audits and manage localisation, using AI-enabled content and personalisation pragmatically.
Own the guest journey from first touch to first booking and beyond — repeat visits, loyalty, referrals; build audiences from booking, guest and site data to run remarketing and cross-venue journeys; tailor campaigns to distinct source markets (a German family, a British couple and a local resident all want different things); plan and write CRM content including automated journeys and lifecycle emails; bring the guest's perspective into offers and operations; adapt the playbook for every new opening.
Set up and maintain tracking, pixels and conversion events so every campaign traces back to bookings; run an ongoing test-and-learn programme across the funnel and kill quickly what doesn't deliver; own the growth dashboard (first bookings, repeat visits, return on spend by venue and market) and report monthly to leadership.
Manage and develop a digital marketing assistant towards full ownership of day-to-day campaign delivery.
You'll collaborate closely with marketing, operations and venue teams, with a direct line to decision-makers.
Key requirements: You've handled real budgets and can prove what they returned.




You feel as at home inside an ad manager in the morning as you do explaining results to a commercially minded general manager in the afternoon.
You like data — but you know a great dinner sells itself when the right person sees it at the right moment.
The right to live and work in Spain 3+ years running Google Ads and Meta campaigns with direct budget ownership and measurable results Proven experience across PPC, SEO, analytics and conversion optimisation Website management through a CMS Confident with Google Analytics 4, Google Tag Manager and digital reporting tools Growth and lifecycle track record: remarketing, CRM and journeys from first purchase to loyalty and referral Hands-on A/B testing, with the discipline to stop what fails and turn results into clear recommendations Excellent written English — you write, edit and proofread copy that sells A commercial mindset: you think in bookings and revenue, not likes Highly organised, able to juggle multiple brands, stakeholders and projects, proactive, with experience managing or mentoring others Hospitality, travel, lifestyle or premium brand background Multi-brand / multi-site campaign experience Booking and CRM platforms (e.g. SevenRooms) Local SEO and Google Business Profile management at scale UX writing and WCAG accessibility knowledge Localisation / translation management for international markets Additional languages — especially Spanish, German or French No visa sponsorship is provided.
For professionals relocating to Tenerife for this role, assistance for temporary housing is provided.
Job title: Digital Marketing Manager Location: Tenerife, Spain Salary: €**-€** gross per year + bonus Start date: ASAP

📌 Digital Marketing Manager (España)
🏢 Corecruitment
📍 España

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