OverviewAs CRM Marketing Manager at OLX, you will design and drive data?driven, cross-channel CRM campaigns to boost acquisition, activation and retention across OLX brands and markets.
You'll build automated lifecycle journeys for buyers, sellers, and professional users, collaborating with product and MarTech to scale solutions.
You'll test, measure business impact, and iteratively improve consent, data quality, and personalization at scale.
This role blends experimentation, cross?functional collaboration, and AI?assisted optimization to fuel category growth.
Compensaciones / BeneficiosCompetitive salary and annual bonus (15%)
Training and conference budget
Health insurance (Cigna)
High degree of autonomy
Hybrid work
ResponsabilidadesDeliver CRM messages and campaigns across email, push, and in-product channels for the designated category
Design, launch and optimize automated lifecycle journeys for buyers, sellers, and professional users
Grow the category's consented addressable base and address data-quality gaps for the CRM function head
Design, run and interpret tests (in-channel and incrementality), scale proven solutions across markets
Set weekly priorities with the Strategy,



Planning and Operations Lead and report outcomes
Propose motions for a reusable CRM library and define requirements for new CRM channels with the MarTech team
Requisitos principales4 to 6 years in marketing with hands-on CRM, lifecycle, engagement or retention experience in a digital platform or marketplace
Experience in classifieds, e-commerce or other multi?sided marketplaces
Build and run automated journeys in a CRM or marketing automation platform across email, push and in-product
Experience with Braze (or equivalent) and collaboration with tech/product teams on implementations
Data-driven: design tests, analyze results and explain business impact
User-centric: convert insights into end-to-end consumer journeys
Intrapreneurial: comfortable creating new solutions in a matrix with ambiguity
Use AI in day-to-day CRM work (copy drafting, segmentation, personalization, analysis speed)
Fluent business English; located in Barcelona
data-driven
user-centric
intrapreneurial
Braze (or equivalent)
marketing automation
lifecycle management

📌 Crm Marketing Manager (España)
🏢 Olx Group
📍 España