OverviewIn this role you will lead the Marketing Operations function across a multi-brand, multi-market environment to scale MarTech, automation, and CX integrations.
You'll shape the operating model, tooling strategy, and delivery standards within the Marketing CoE, working closely with brand teams and local web/dev groups.
You will drive scalable processes and AI-enabled tooling adoption to improve speed, quality, and consistency of marketing execution.
This role combines hands-on leadership with strategic governance in a fast-paced, AI-influenced marketing landscape.
ResponsabilidadesOwn the MarTech & Automation stack across brands and markets (HubSpot, automation platforms, tagging, data flows) with standards for configuration, integration health, and tool adoption
Lead CX Integration, including campaign-driven landing pages, web assets, tracking/QA bridging Marketing, UX, Product, and Tech
Support agile delivery and sustain sprint-based operations with governance and facilitation
Drive tool and AI enablement, surfacing best practices, playbooks, and training to boost adoption
Lead and develop pillar managers and specialists across CX Integration and MarTech/Automation
Own cross-functional operating model prioritisation, governance, and quarterly planning interfacing with CoE leadership




Monitor and improve operational health metrics like time-to-market, data quality, and deployment reliability
Promote shared standards and playbooks to reduce duplication and variance across brands
Requisitos principalesProven experienceLeading marketing operations, MarTech, or RevOps in a multi-brand or complex environment
Strong hands-on command of modern marketing stack (HubSpot or comparable, GA4, Google Tag Manager, automation platforms, CDP/BI tooling)
Ability to build scalable standards, processes, and documentation across non-uniform tech stacks
Fluency in agile delivery (Scrum/Kanban) and sprint-based models
Systems thinking with ability to translate between marketing, product, and engineering
People leadership across distributed teams with shared capacity management
Practical enablement instinct to translate AI/tooling best practices into adoption
Excellent stakeholder management and English communication skills
Desirable: Experience in web hosting, domains, SaaS; familiarity with landing-page builders, CMS, and campaign QA at scale
Desirable: Experience with Centre of Excellence or shared-service models
Desirable: Additional European languages
Stakeholder management
Cross-functional collaboration
Strategic thinking
HubSpot
GA4
Google Tag Manager

📌 Marketing Operations Team Lead (España)
🏢 Team.Blue
📍 España