CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Team :

Marketing Activation in EMEA is responsible for bringing our brands and strategies to life across the region, translating global to regional marketing priorities into impactful, locally relevant consumer and customer experiences. The function drives excellence in execution across key touchpoints, partnering closely with markets, commercial teams and cross-functional partners to deliver integrated activation plans that build brand relevance, engage consumers and support business growth.

The Opportunity:

The purpose of this position is to support commercial planning and execution for Trading Cards portfolio, delivering against revenue and margin targets within established strategic guardrails.. The role translates integral and regional direction into local plans and supports in-market performance through pricing, promotion, and activation, in close partnership with Sales and cross-functional teams.

What Your Impact Will Be:

Commercial Planning & Ownership :

- Support development and execution of AOP and A&P; plans by market,



aligned to global and regional targets.
- Translate regional direction into market-level commercial plans and priorities.
- Support product selection by market and channel, including coordination of exclusives.
- Identify risks and opportunities and implement actions to support business performance across geographies.
- Manage relationship with external partners to ensure best-in-class marketing and commercial execution.

Pricing, Assortment & Promotion :

- Support pricing and assortment decisions in line with global price architecture and defined frameworks.
- Analyse pricing and promotional performance and recommend optimisations.
- Support execution of promotional plans to drive revenue and margin outcomes.

Market Execution & Activation:

- Support the execution of marketing plans by market in collaboration with media and PR teams (toy & franchise).
- Partner with Execution and Sales teams to ensure effective delivery in market.
- Support localisation and delivery of regional campaigns and product launches.
- Drive consistent execution across channels and touchpoints.

Sales Partnership & Performance Tracking :

- Partner with Sales and Supply Chain teams to support demand planning and forecast alignment.




- Support engagement with key cross-country retailers as required.
- Monitor sell-through, inventory, and overall market performance.
- Analyse performance data and elevate insights (competition, retail, consumer trends).
- Provide input to Global Brand Teams on brand strategy, product development, and marketing plans.

Qualifications

What We’re Looking For:

- 5+ years of relevant experience in commercial strategy, brand management, trade marketing, sales strategy, or a related area is preferred.
- Previous experience managing a Trading Cards and/or Collectibles portfolio would be highly advantageous.
- Strong commercial and business ownership mindset, with the ability to take accountability and drive results.
- Strong analytical capabilities, with a data-driven approach to decision-making.
- Ability to operate effectively within defined strategic frameworks and translate strategy into action.
- Strong cross-functional collaboration and stakeholder management skills.
- Proven ability to track performance, identify opportunities or challenges, and develop effective solutions.
- Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience.
- Excellent communication skills with the ability to work effectively across teams and markets.
- Fluency in English is required. Spanish, French, German, and/or Italian language skills would be an advantage.

Additional Information

What We Offer:

- Gross annual salary range of EUR 54,400 - EUR 64,600
- Bonus scheme: Participation in Mattel Incentiv

📌 Regional Associate Marketing Manager (España)
🏢 Mattel
📍 España