From Randstad Professional we're hiring a

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Manager, GTM Strategy & Content

for a

12-month

fixed-term contract based in

Madrid

. We are partnering with a global travel-fintech leader.
About the Role

In this role, you will define and execute the go-to-market strategy, product positioning, and value narrative across an innovative B2B payments portfolio designed for airlines and global travel sellers. You will lead a high-performing team of content developers, working at the intersection of commercial strategy, product marketing, and sales enablement to build compelling stories that drive pipeline and accelerate revenue.
Responsibilities

Define target segments, priority sales plays, competitive positioning, and pricing narratives in close alignment with Product and Product Marketing teams.
Channel competitor, market, and customer insights directly into commercial and product roadmaps.
Lead, mentor, and develop a team of GTM content developers, establishing content standards,



quality benchmarks, and operational governance across the portfolio.
Manage workload and prioritize capacity across product launches, verticals, and shifting business priorities.
Partner with Corporate Communications to review strategic PR releases, thought leadership, and executive social content.
Co-create joint GTM narratives and sales collateral with strategic partners, including acquirers, card schemes, and tech vendors.
Required Skills

6+ years in GTM Strategy, Product Marketing.
Proven track record in FinTech, Payments, or Travel Technology is required.
Deep understanding of the payments ecosystem: payment orchestration, acquiring/acceptance, card issuing, virtual cards, FX, and corporate B2B payments.
Exceptional written and verbal communication skills with executive-grade storytelling capabilities.
Hands-on proficiency with CRM and sales enablement tools (e.g., Salesforce, Seismic/NEO) as well as modern productivity/AI tools. xghoner
Native or bilingual fluency in English (required); Spanish or other European languages are a valuable plus.

📌 Manager, GTM Strategy (Madrid)
🏢 Randstad España
📍 Madrid