Lead EMEA’s integrated agenda for new-customer demand generation and marketing process excellence. The role turns installed-base intelligence and external market signals into qualified pipeline, while establishing scalable standard work for campaigns, events and related marketing execution. It connects strategy, data, technology and cross-functional delivery to improve speed, consistency, governance and measurable commercial impact across EMEA. Own the EMEA SDR line ensuring integrated into overall marketing campaign strategy and operating model for generating new-customer leads from installed-base data & external databases. ~ Integrate with Marketing, Sales, Service, Commercial Operations, Data & Analytics and regional leaders to prioritize opportunities and align capacity, handoffs and follow-up expectations. ~ Oversee data quality, enrichment, segmentation and lead-routing requirements, ensuring leads are actionable, compliant and assigned through agreed CRM processes. ~ Establish performance governance across lead forecast/actuals, lead quality, conversion, cycle time,



pipeline creation and revenue contribution; provide clear insights and recommendations to senior leadership. ~ Partner with general team on process priorities and deployment ~ Lead change management through stakeholder alignment, communications, capability building and coaching so regional teams consistently apply the agreed ways of working. ~ Minimum of 8 years of experience managing programs/projects required or experience working on a program team as a functional lead ~ Experience in working in a Region or Global Marketing organization ~ Demonstrated organizational skills, including project planning, project management, and team building ~ Experience with a wide variety of structured problem-solving processes and reporting tools, including Microsoft PowerPoint ~ Ability to work in a global team environment Bachelor’s degree in Engineering, Business, Marketing or a related field ~ LI-Hybrid #

📌 Program Manager, Lead Factory (Madrid)
🏢 Johnson Controls
📍 Madrid