We're a fast-growing digital consumer business with millions of active users and a strong position in our category. Our next stage of growth depends on getting smarter at attracting, converting and keeping customers, on web and on app.
We're hiring a Head of Growth Marketing to own our full-funnel media strategy and lead our in-house performance marketing team. This is a strategic role for someone who has spent years hands-on in performance marketing and now wants to own the whole picture, from building awareness to driving conversion.
Our upper-funnel and lower-funnel performance operations rely on agency partners. We are building in-house capabilities to fully own, plan, launch, and optimize our day-to-day low-funnel paid campaigns across paid social, paid search, programmatic and app every day. Upper-funnel activity, such as video, reach and awareness campaigns, is delivered with an external media agency.
You'll build one integrated full-funnel media plan, lead the in-house performance team directly, and steer the agency on upper-funnel planning and buying, so every stage of the funnel works towards the same business goals.
Be the voice of Paid Marketing. Represent paid media across the marketing department, and strategic planning sessions across the organization. Clearly articulate channel impact, translate performance data into executive-level strategy, and align media spend with overarching business goals.
Lead in-house performance marketing. Own strategy and execution across Meta, TikTok, Google Search, Programmatic, YouTube and app campaigns. Own the full-funnel media plan. Build the annual and quarterly media plan across upper, mid and lower funnel. Decide how budget is split between awareness, consideration and conversion, and adjust it based on what the data tells you.




Brief, plan and manage upper-funnel campaigns with our media agency. Hold them accountable for quality reach, efficiency and, above all, measurable impact on mid- and lower-funnel results.
Show how awareness investment lifts branded search, conversion rates and acquisition costs. Drive app user acquisition, ASO and mobile attribution, focusing on high-quality users with strong retention and LTV.
Own the media budget, forecasts and ROI. Use incrementality testing, controlled experiments and attribution modelling so that investment decisions across the funnel are based on evidence.
Lead and mentor the paid marketing squad. Directly manage, upskill, and guide our 2-person marketing team, fostering operational autonomy, bidding strategy rigor, and testing discipline across Meta, Google, TikTok, and App acquisition channels.
You'll manage the in-house performance marketing team and be responsible for its growth and results:
Build a culture of accountability, testing and shared learning
Established and recognized as the strategic partner for paid marketing across the marketing team and the cross functional teams
An integrated full-funnel media plan connecting agency-led upper funnel with in-house performance
Measurable gains in acquisition efficiency and in the quality of new users
A trusted measurement framework guiding budget decisions




Proven track record representing paid marketing in leadership environments, executive reviews, and cross-functional strategic forums with high stakeholder management skills.
Extensive hands-on performance marketing experience. You've personally run and optimised paid campaigns, either in-house on the client side or at a performance or media agency, and you still know the platforms in depth.
Around 8 years in performance, growth or digital marketing
Proven experience building full-funnel media plans and managing upper-funnel campaigns with media agencies
Clear ability to connect upper-funnel activity with mid- and lower-funnel performance, backed by examples
Solid app marketing experience: At least 3 years managing teams, with strong skills in leading, developing and motivating people
Strategic thinker with a strong commercial drive and a focus on business outcomes
Highly analytical and confident with data, experimentation and forecasting
Strong paid social expertise, plus solid paid search and programmatic knowledge
Fluent English and Spanish is a plus
SEO knowledge
You’ll report to the CMO, own a meaningful budget and lead a talented in-house team, with the freedom to shape how we grow. We work in a hybrid model that combines days in the office with working from home, so you get time together with the team and the flexibility to do focused work remotely. We offer a competitive salary with a performance bonus and a benefits package built around wellbeing and development.
We take care of you and your family 100% company-funded private health insurance with extensive coverage and reimbursement of medical expenses both in Spain and abroad. You will also have dental and

📌 Head of Media (Barcelona)
🏢 coches.net
📍 Barcelona