OverviewIn this role, you own Deel's enterprise demand engine, shaping ABM-powered programs to generate pipeline with large, complex accounts.
You'll collaborate with Sales, Growth Marketing, Product Marketing and regional teams to convert the enterprise ICP into engaged, qualified opportunities.
You'll run end-to-end enterprise demand strategy with selective event programs and proven B2B plays, driving measurable impact.
This is a high-autonomy role idóneo for a strategic marketer who excels in multi-region, cross-functional execution and ABM leadership.
Compensaciones / BeneficiosStock grant opportunities
Optional flexible working office membership (IWG)
Total rewards programs
Inclusive workplace culture
Disability accommodations
Competitive pay in USD with global applicability
ResponsabilidadesOwn the enterprise ABM strategy across multiple motion types, with emphasis on one-to-few and highly personalized one-to-one plays for strategic accounts
Define and maintain target accounts and tiering with Sales and RevOps using intent data to prioritize
Coordinate account-level campaigns across paid media, sales outreach, direct mail, executive engagement and content
Develop a selective enterprise events strategy prioritizing quality attendance
Implement proven enterprise B2B tactics (analyst influence, executive programs,



customer references, partner co-marketing)
Maintain the enterprise playbook (ICP, buying committees, pain points, personas, messaging) and convert into repeatable ABM templates
Collaborate with regional marketing to localize programs and gather proof points (case studies, testimonials)
Partner with Product Marketing on enterprise launches to optimize timing and communications
Own end-to-end budget with clear attribution and ROI on pipeline
Collaborate with Enterprise Sales leadership on account planning, pipeline reviews, and ABM best practices
Requisitos principales7+ years in B2B demand generation
3–4+ years running ABM and enterprise-focused programs
Strong command of enterprise metrics (pipeline, engagement, win rate, ACV)
Experience with ABM and intent tooling (e.g., 6sense, Demandbase, Terminus) and CRM/marketing automation
Autonomous, able to lead complex initiatives across stakeholders
Experience with enterprise sales and shared account planning
Product marketing fluency (ICP, personas, messaging)
Experience in multi-region, global B2B environments (a plus)
autonomy
cross-functional collaboration
stakeholder management
ABM
intent tooling (6sense, Demandbase, Terminus)
CRM/marketing automation systems

📌 Senior Demand Generation Manager, Enterprise - Deel (Valladolid)
🏢 Deel
📍 Valladolid