Craft:

Job Description:

The Senior CRM Specialist is responsible for delivering and improving the communications that support our live game operations and the full player lifecycle. The Senior CRM Specialist will retain end-to-end ownership of campaign quality, optimisation, and overall performance. The primary focus of this role is the effective execution and continuous improvement of current CRM activity, driving daily player retention, deep engagement, and reactivation across multiple direct channels.

Key Responsibilities

Lifecycle & Ad-Hoc Campaign Operations

- Plan and operate lifecycle communications designed to engage players at every stage.
- Deliver ad hoc campaigns in response to immediate game, player, and commercial opportunities.




- Execute multi-channel communications across push notifications, email, in-game messaging, and other relevant CRM channels.
- Brief and coordinate copy, design, localisation and assets across functional teams.
- Ownership of QA processes to guarantee accurate and timely campaign launches.
- Support seasonal events, new feature launches, live operations, and cross-promotional initiatives.

Segmentation, Testing & Optimisation

- Build targeted audiences and apply player segmentation approaches.
- Market new propositions and in-game reward syste]]>

📌 Senior CRM Specialist (Barcelona)
🏢 King
📍 Barcelona