Support the Trade Marketing Manager in defining and executing the Trade Marketing and Category strategy for Discounters and Cash & Carry , identifying opportunities to drive Red Bull and category growth. Lead Shopper Insights for Off Premise , turning data into actionable insights to support Sales, Field Sales and key customer conversations. MAIN RESPONSABILITIES

- Lead Shopper & Commercial Insights for Off Premise, analyzing market, shopper and customer data to identify trends and growth opportunities and translate them into actionable recommendations.
- Define and execute the Category Management and Trade Marketing agenda for Discounters and Cash & Carry, identifying opportunities across assortment, distribution, placement and visibility.
- Provide Sales and Field Sales teams with relevant category insights,



tools and selling stories to support customer conversations and commercial decisions.
- Manage and leverage market information, shopper research and relevant data sources, ensuring insights are accessible and actionable across the commercial organization.
- Support the Trade Marketing Manager and Off Premise team in Business Planning and work closely with International teams to leverage integral tools, insights and best practices.

- +3 years of experience in FMCG, preferably within Category Management, Shopper/Commercial Insights, Trade Marketing or Sales.
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📌 CATEGORY MANAGER RETAIL & INSIGHTS MANAGER ( INTERIM) (Madrid)
🏢 Red Bull
📍 Madrid