Scopely is seeking a Marketing Data Scientist to join our Marketing Analytics team in Barcelona, Spain , on a hybrid basis. At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a general team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people worldwide daily. As a Marketing Data Scientist, you will be part of the Marketing Analytics team, which is responsible for executing the cross-portfolio analytics initiatives for Scopely’s User Acquisition and Ads teams.

What You Will Do

- develop and maintain models that guide paid media investment, including spend-response curves,



player lifetime value forecasts, user acquisition forecasts, and budget optimization approaches
- measure the effectiveness and incremental impact of advertising using sound statistical methods
- work on Ads initiatives to improve player experience while optimizing monetization, enhance our strategy in ads bidding, etc.
- translate model outputs into clear recommendations on where and when to invest, explaining expected outcomes, uncertainty, and key assumptions to marketing and finance partners.
- partner with User Acquisition, Ads, Finance, and Analytics Engineering te]]>

📌 Marketing Data Scientist (Barcelona)
🏢 Scopely España
📍 Barcelona