Head of Brand – 8-Figure DTC Haircare Brand (US focused)

Location:
Remote, EU hours + flexibilityReports to: CEO & COOEngagement: Full-timeCompensation: up to $8k a monthThe role in one sentenceYou'll build the brand around a creator-led growth engine that already works, and you'll make a big part of the work yourself.
The OpportunityWe're partnering with an 8-figure DTC haircare brand built through creator marketing. The product sells and the acquisition engine works. What's missing is a clear identity, strong creative direction, and one consistent way the brand looks and sounds everywhere.
That's what you'll own. And this isn't a strategy-only role: you'll set the direction and get hands-on with design, copy, shooting, and editing yourself.

What you'll do
Define the brand identity: visual direction, typography, color, tone of voice, and a practical brand playbook.
Lead creative direction across creator content, paid ads, packaging, campaigns, and product launches.
Create the work yourself when needed: design assets, write copy, shoot, and edit.
Set the strategy and creative standard for Instagram and TikTok.
Connect brand and performance, so strong creative also drives results.
Your teamYou'll lead a dedicated Social & Community Manager: you set the direction, they handle the day-to-day,



and you jump in where needed. You'll also direct freelance designers and editors. As the function grows, you'll build the creative team around you.
Is this you? You're a creative maker first. You set the direction, then open Figma, write the copy, pick up a camera, or edit it yourself.
You have a strong portfolio showing both brand thinking and real execution.
You've built a brand system from an incomplete starting point.
You understand how creator content, organic social, and paid creative work together.
Ideally, you come from high-growth DTC, beauty, wellness, or e-commerce, with experience in the US market.
This is probably not for you ifYou haven't designed, shot, or edited anything yourself in recent years, or if you're looking for a large team and a finished playbook.
What's in it for youA brand that already sells. You're not fixing a broken product. You're building the brand around one people already love.
Real ownership. You define what the brand becomes, reporting directly to the CEO & COO.
Build your own team. Start hands-on and grow the creative function around you.
Fully remote, in a small team with few layers between idea and live. #J-*-Ljbffr

📌 Brand Marketing Manager (La Coruña)
🏢 Nord Recruitment
📍 La Coruña