Hybrid JoinBIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission. PRODUCT MARKETING MANAGER – STATIONERY IBERIA The role will work closely with Trade Marketing, Category Management, Sales, and Europe/Global teams to translate Stationery's strategic priorities into relevant products and brand plans for the Iberian market. Portfolio & Range Management – Manage the Stationery portfolio and regularly monitor its performance. Analyze the performance of Key Priorities, product ranges, and innovations, identifying opportunities, risks, and action plans. Identify opportunities for portfolio development, renewal, and rationalization. Evaluate innovation proposals from Europe/Global teams and recommend the most relevant opportunities for Iberia. Develop innovation business cases and forecasts, including volume assumptions, Net Sales, and business potential. Coordinate product launches, local product development, and licensed product projects. Ensure end-to-end project management, from approval through launch, identifying gaps and recommending corrective actions. Provide the necessary product inputs for the Marketing Plan, Selling Stories, and commercial plans. Brand & Consumer Marketing – Develop compelling consumer value propositions and communication strategies for key product ranges and innovations.



Manage the execution of the Stationery Media Plan and relationships with agencies and partners, ensuring alignment with objectives, timelines, and budgets. Coordinate campaigns, influencer activities, and consumer-facing activations. Develop and adapt Key Visuals, creative assets, and communication content, ensuring consistency in brand identity, positioning, and messaging. Collaborate with E-commerce teams on product content and digital activation needs. The Product Manager defines WHAT we sell and WHY consumers should want it: which products, which assortment, which innovations, what value proposition, and how we build the brand. Reports to: Senior Product & Trade Marketing Stationery Trade Marketing
· Category Management/RGM
· Europe/Integral Marketing
· Sales
· Demand Planning/Supply Chain
· Finance
· E-commerce
· Agencies We are looking for a professional with experience in Product & Brand Marketing, a strong business and consumer mindset, and the ability to manage a broad product portfolio and multiple projects simultaneously. An analytical, structured, and proactive individual, equally comfortable working with data and business cases as developing innovations, campaigns, and brand activations. 3–5 years of experience in Product Management, Brand Management, or Marketing, ideally within FMCG, Consumer Goods, or environments with broad product portfolios. Experience coordinating projects involving multiple stakeholders. Advanced proficiency in Excel and PowerPoint. Fluency in English and Spanish. Portuguese is considered a plus. We are looking for someone who goes beyond simply tracking projects and consistently asks:

📌 Senior Product Lead (Bellprat)
🏢 Bic
📍 Bellprat