Shape commercial strategy. Are you a commercially minded, analytical leader who thrives on turning complex data into winning business strategies?
At Imperial Brands , we're looking for an RGM & Planning Manager to play a pivotal role in shaping our commercial performance across Iberia.
This is an exciting opportunity to combine Revenue Growth Management (RGM), strategic pricing, business forecasting, and people leadership in a role with significant cross-functional exposure and influence.
Reporting to the Head of Insights & Intelligence Iberia, you'll lead a team of two professionals and work closely with Finance, Marketing, Sales and our integral RGM community to drive data-led commercial decisions.
Type of contract: Fixed-term contract, maternity leave coverage.
Location: Madrid, Hybrid work setup
Lead forecasting and business planning for the Spanish combustibles market, driving accurate market projections, scenario planning, and identification of risks and opportunities.
Drive the Revenue Growth Management (RGM) agenda across Iberia, developing the RGM roadmap, tracking key performance indicators and implementing strategic initiatives.
Translate market intelligence into actionable insights , monitoring market size, competitive dynamics, market share evolution and portfolio performance to support commercial decisions.
Partner with key stakeholders across Finance, Marketing, Sales and the global RGM Center of Expertise to align commercial strategies and maximize business performance.
Lead, coach and develop a team of two professionals , fostering analytical excellence, strategic thinking and effective execution of business priorities.




Relevant professional experience in Revenue Growth Management, Business Analysis, Commercial Planning, Performance Analysis, or similar analytical and strategic roles.
Strong analytical and strategic thinking skills, with the ability to interpret complex data, identify business opportunities, and translate insights into actionable recommendations.
Excellent commercial acumen, with an understanding of pricing strategies, market dynamics, forecasting, and business performance drivers.
Advanced proficiency in Excel and PowerPoint, ideally including Think-Cell, combined with knowledge of business intelligence tools such as Power BI or MicroStrategy.
High-level written and spoken English.
We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. Please contact us at to let us know if we can provide support in helping you complete an application and/or attend an interview.
About Us We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

📌 RGM & Planning Manager - FTC (Hybrid) (Madrid)
🏢 Imperial Brands
📍 Madrid