About the Role

Our client, a leading name in the FMCG sector, is looking for a sharp and insightful Market Intelligence Analyst to join their team in León, Guanajuato. This role is crucial for providing the data-driven insights necessary to inform strategic decision-making across marketing, sales, and product development. The adecuado candidate will be adept at gathering, analyzing, and interpreting market data to identify trends, opportunities, and competitive landscapes. You will play a key role in ensuring our client remains at the forefront of the rapidly evolving consumer goods market in León, Guanajuato. This position offers an excellent opportunity for an analytical professional to contribute significantly to business growth and strategy formulation. You will be instrumental in translating complex data into clear, actionable recommendations that drive tangible business outcomes and maintain our client's competitive edge. The collaborative environment will allow you to work with diverse teams and contribute to impactful projects. Key Responsibilities

Collect and analyze market data from various sources, including industry reports, sales data, consumer surveys, and competitive intelligence. Identify key market trends, consumer behavior patterns, and emerging opportunities within the FMCG sector. Monitor and analyze competitor activities, strategies, and market positioning. Develop and maintain market intelligence dashboards and reports for senior management. Provide actionable insights and recommendations to support marketing campaigns, product launches, and strategic planning. Conduct ad-hoc research and analysis to address specific business questions and challenges. Collaborate with marketing, sales,



and product teams to ensure insights are effectively integrated into business strategies. Stay abreast of new tools and methodologies for market intelligence gathering and analysis. Requirements

Bachelor's degree in Business Administration, Economics, Statistics, Marketing, or a related quantitative field. Minimum of 3 years of experience in market intelligence, market research, or competitive analysis, preferably in the FMCG industry in León, Guanajuato. Proficiency in data analysis tools and techniques (e.g., Excel, SQL, statistical software). Strong understanding of market research methodologies and data visualization. Excellent analytical, critical thinking, and problem-solving skills. Ability to synthesize complex information into clear and concise reports and presentations. Strong communication and interpersonal skills. Proficiency in Spanish; English language skills are a plus. Benefits

Our client offers a competitive salary, comprehensive benefits package including health insurance, and opportunities for professional development. This hybrid role provides a balance between in-office collaboration and remote work flexibility, fostering a productive work environment. Employees in León, Guanajuato benefit from a supportive team culture and the chance to work with innovative projects within the FMCG sector. Our client is dedicated to fostering employee growth through ongoing training and career advancement opportunities. We believe in empowering our team members with the tools and knowledge necessary to excel. This role provides significant exposure to strategic business decisions and the chance to contribute meaningfully to the company's success.

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📌 Analista de Inteligencia de Mercado para FMCG en León
🏢 Placements24
📍 León