Overview Design and implement the Pack, Price and Promotion Strategy for the Salty Snacks category across Modern Trade and Cash & Carry channels, with the objective of maximizing PepsiCo's Net Revenue & Profitability.

This role sits at the intersection of consumer & commercial strategy, and financial performance, ensuring the right value propositions reach the right consumers, through the right channels, at the right price and in the right formats, while balancing profitability, competitiveness, and customer needs.

This role must have close collaboration with Sales, Marketing, Finance, and Category teams to drive sustainable growth through data-driven decision-making.

Responsibilities

Design and recommend Pack & Price strategies

across brands and different sub-channels, grounded in insights and performance analysis

Lead Promotional strategy definition and implementation.

Define the annual promo calendar, based on shopper insights to maximize performance. Perform periodic analysis to understand results & tailor the strategy.

Drive mix development initiatives

to maximize Net Revenue Realization (NRR), acting as a category-wide owner of mix levers across channels and departments.

Own PPA initiatives,

working together with sales, marketing & commercialization, ensuring market-fit and strategic relevance.

Lead the AOP strategy & algorithm , aligning short- and long-term initiatives to deliver volume, revenue, and profitability targets.

Create x-channel commercial policy , and define list prices for all SKUs,



participating in the innovation gates.

Partner with Sales

to co-create commercially sound proposals, including multipacks , bonuspacks or I&Os; in order to boost volumes.

Support the implementation & adoption

RGM Digital tools

(e.g. elasticity, ROI, Uplift models...)

Anticipate proactively the market changes , for analysis and decision making (VAT or Tax impacts, legislations, sustainability goals..etc)

Monitor and track implemented initiatives

in order to obtain learnings & insights to optimize and define future strategies.

Ensure cross-functional alignment

across Sales, Trade Marketing, Insights, Finance, Marketing, Category Management, and Commercialization.

Qualifications

At least 8 years experience in Revenue Growth Management, Finance Planning, Insights, Commercial roles or similar.

Experience in the use of internal & external data bases (Nielsen, SAP,…)

Knowledge of RGM & finance KPIs (P&L; analysis, NR, MC, Elasticity, ROI..)

Proactivity, ability to work in a cross functional environment and with collaboration spirit

Very strong analytical skills & high business knowledge as a broad perspective is needed to identify channel opportunities

Strategic thinking. Ability to see connection in data, anticipate potential risks/opportunities, and optimize & simplify processes.

Good story telling and communication skills

Experience in stakeholder management

Strong Microsoft Office skills (Excel and ppt)

Fluent in Spanish and English (advanced level)

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📌 Revenue Management Sr Analyst (Cornellà de Llobregat)
🏢 PepsiCo
📍 Cornellà de Llobregat