We’re looking for a CRM Marketing Manager to join our teamWe use data-driven marketing automation to improve customer journeys through personalised communications across various channels (like email, push notifications or Whats App). You will experiment with new ideas, optimise conversion and work closely with stakeholders to drive growth across different OLX categoriesDeliver CRM messages and campaigns for the category served across email, push and in-product, working from the category’s intake form, so that the category decides what is sent and the centre’s standards decide how well it is builtDesign, launch and improve automated lifecycle journeys for sellers, buyers and, where relevant, professional users, supporting acquisition, activation and retention for each brand in each marketGrow the addressable base (consented, reachable contacts) as a category KPI, and pass consent and data-quality gaps to the CRM function headDesign, run and read tests (in-channel and incrementality), explain the business impact, and scale proven solutions across the category’s marketsSet weekly priorities with the category’s Strategy,



Planning and Operations Lead and report results against the category’s outcomesPropose proven motions for the reusable CRM library and shape the requirements for new CRM channels and capabilities with the Mar Tech team Benefits Range of development programs and resources designed to help you thrive in a way that suits youUnlimited therapy and coaching sessions through our Better Up partnershipSpeak Up (87% of our employees say they feel able to speak openly and not shy away from difficult conversations)Quarterly engagement surveysHybrid working set-up (differs for each role) Fluent business English to work smoothly with colleagues across several countries Data-driven: design tests, read results and explain business impact through analysis Build and run automated journeys in a CRM or marketing automation platform across email, push and in-product, from segmentation to reporting Intrapreneurial: comfortable building completely new solutions, and working in a matrix with a good degree of ambiguity Experience in classifieds, e-commerce or other multi-sided marketplaces4 to 6 years in marketing, with hands-on CRM, lifecycle, engagement or retention experience in a digital platform or marketplace Location: based in Barcelona Use AI in day-to-day CRM work, for example to draft and localise copy, build segments, personalise journeys and speed up analysis Experience with Braze (or equivalent) and with working with technology and product teams on implementation projects User-centric: turn insights into end-to-end consumer journeys#J-18808-Ljbffr

📌 Crm Marketing Manager (Barcelona)
🏢 Olx Group
📍 Barcelona