Overview

In this role you will own the multi-year brand strategy for gastroenterology indications and lead cross-functional execution to maximize commercial impact. You work closely with Integral Marketing and affiliate teams to shape plans, coordinate resources, and engage key external stakeholders. You will manage brand resources, budget, and training to ensure compliant, effective campaigns. This is a strategic, autonomous role within a global, AI-powered biopharma environment that prioritizes patient outcomes and scientific excellence.

Compensaciones / Beneficios

- employee benefit programs

Responsabilidades
- Shape and own the multi-year brand strategy for the assigned indication, including lifecycle management and business planning
- Influence and co-create with Global Marketing to shape global plan strategies and ensure local implementation
- Lead cross-functional execution with Medical Affairs, Market Access, Public Affairs, Communication, Business Excellence and Sales
- Develop and deliver promotional materials, tools, and resources for the field force with brand consistency and compliance




- Supervise the A&P; budget to maximize ROI and optimize marketing investments
- Engage with key external stakeholders (KOLs, Scientific Societies, Patient Associations) to gather insights and strengthen brand positioning
- Lead marketing training plans for current team and new hires in collaboration with Medical
- Monitor market dynamics and competitive landscape to identify opportunities and threats
- Ensure compliance with regulatory, legal and ethical requirements in all marketing activities

Requisitos principales
- Established experience in Product Management or Marketing with a track record of leading business plans and cross-functional teams
- Experience in the gastroenterology therapeutic area
- Prior experience as a sales representative/MSL or in market access roles

- Cross-functional collaboration
- Strategic influence
- Autonomy and results-orientation
- Brand strategy and planning
- Lifecycle management
- Budget management and ROI optimization

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