Barcelona, ES, 08960

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BIC

Hybrid

Description
JoinBIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

PRODUCT MARKETING MANAGER – STATIONERY IBERIA
Role Purpose
Manage and develop the Stationery portfolio across Iberia, ensuring a relevant, competitive, and profitable product offering, leading the execution of innovations, and contributing to BIC's growth through a strong product, communication, and consumer activation strategy.

The role will work closely with Trade Marketing, Category Management, Sales, and Europe/Global teams to translate Stationery's strategic priorities into relevant products and brand plans for the Iberian market.

Key Responsibilities
Portfolio & Range Management – Manage the Stationery portfolio and regularly monitor its performance.

Develop annual assortment recommendations in collaboration with Trade Marketing and Category Management, considering strategic priorities, channel needs, and business potential.

Analyze the performance of Key Priorities, product ranges, and innovations, identifying opportunities, risks, and action plans.





Identify opportunities for portfolio development, renewal, and rationalization.

Contribute to product positioning and Recommended Selling Price (RSP) recommendations, in collaboration with Category Management/RGM.

Coordinate updates to price lists, product catalogs, product information, and assets.

Maintain a strong understanding of competitors and market trends.

Innovation Management – Manage the Stationery innovation pipeline for Iberia.

Evaluate innovation proposals from Europe/Global teams and recommend the most relevant opportunities for Iberia.

Develop innovation business cases and forecasts, including volume assumptions, Net Sales, and business potential.

Coordinate product launches, local product development, and licensed product projects.

Ensure end-to-end project management, from approval through launch, identifying gaps and recommending corrective actions.

Conduct post-launch analyses, assessing results against business cases and identifying key learnings and corrective actions.

Provide the necessary product inputs for the Marketing Plan, Selling Stories, and commercial plans.

Brand & Consumer Marketing – Develop compelling consumer value propositions and communication strategies for key product ranges and innovations.

Manage the execution of the Stationery Media Plan and relationships with agencies and partners,



ensuring alignment with objectives, timelines, and budgets.

Coordinate campaigns, influencer activities, and consumer-facing activations.

Develop and adapt Key Visuals, creative assets, and communication content, ensuring consistency in brand identity, positioning, and messaging.

Manage communication needs related to innovations, products, and licenses.

Monitor key media and campaign KPIs, identifying learnings and optimization opportunities.

Collaborate with E-commerce teams on product content and digital activation needs.

Role Within the Stationery Team
The Product Manager defines WHAT we sell and WHY consumers should want it: which products, which assortment, which innovations, what value proposition, and how we build the brand.

The role works closely with Trade Marketing, which defines HOW, WHERE & WHEN we activate it, ensuring that the portfolio and innovations meet the needs of channels, customers, and shoppers.

Key Stakeholders
Reports to: Senior Product & Trade Marketing Stationery

Key stakeholders: Trade Marketing · Category Management/RGM · Europe/Global Marketing · Sales · Demand Planning/Supply Chain · Finance · E-commerce · Agencies

Experience & Qualifications
We are looking for a professional with experience in Product & Brand Marketing, a strong business and consumer mindset, and the ability to manage a broad product portfolio and multiple projects simultaneously.

An analytical, structured, and proactive individual, equally comfortable working with data and business cases as developing innovations, campaigns, and brand activations.

3–5 years of experience in Product Management, Brand Management

📌 Mid-Level - Product Manager Stationery (Bellprat)
🏢 Bic
📍 Bellprat