Factorial is entering a new chapter. What started as an HR platform is evolving into a broader AI company that helps businesses connect their operations, make better decisions, and get work done.

Todos los posibles candidatos deben leer con atención los siguientes detalles de este trabajo antes de presentar una candidatura.

As our product and ambition expand, the way people discover and evaluate business software is changing too. Traditional search engines are increasingly joined by AI-powered platforms, LLMs, and new ways of discovering products.

This creates a significant opportunity for Factorial to rethink how we build visibility, attract the right audiences, and turn organic discovery into business growth.

As Head of SEO, you will own Factorial's global organic growth strategy, leading our approach across traditional SEO, Generative Engine Optimisation (GEO), and AI-powered discovery.

Reporting to the Marketing leadership team, you'll lead an international team of four SEO specialists covering France, Germany, Italy, and Spain/Portugal. You'll work closely with Digital Experience, Website, Content, and Performance Marketing teams to ensure our organic presence not only attracts the right audiences but also converts them into qualified demand and revenue.

This is a senior leadership role with a strong hands-on component. We are looking for someone who combines strategic thinking, analytical rigour, and a strong bias towards execution.

Your mission is to make Factorial one of the most visible and trusted brands across search engines and AI-powered discovery platforms, turning organic growth into a meaningful driver of pipeline and revenue.

What You'll Do

Global SEO Strategy & Organic Growth

- Own Factorial's global organic growth strategy,



defining priorities and execution across international markets.
- Drive ambitious organic growth targets, connected to qualified leads, deals, and MRR.
- Develop and execute SEO strategies covering technical SEO, content, authority building, and organic visibility.
- Identify new acquisition opportunities across markets, audiences, and product categories.
- Establish scalable SEO frameworks and best practices that balance general consistency with local market needs.

GEO, AI & The Future of Search

- Lead Factorial's Generative Engine Optimisation (GEO) strategy, increasing our visibility across AI-powered search experiences and LLM platforms.
- Explore how platforms such as ChatGPT, Gemini, and Perplexity are changing how businesses discover and evaluate software.
- Develop strategies to strengthen Factorial's visibility, authority, and relevance in AI-generated answers and recommendations.
- Experiment with emerging technologies and methodologies to understand how AI is transforming organic discovery.
- Establish new ways to measure organic visibility beyond traditional rankings and traffic.

International Growth & Conversion

- Own organic performance across our key international markets, identifying opportunities and adapting strategies to local search behaviour.
- Lead and support local SEO contributors in developing and executing market-specific strategies.




- Partner closely with Digital Experience and Website teams to optimise the organic user journey.
- Apply CRO principles to improve how organic traffic translates into qualified leads, opportunities, and customers.
- Connect SEO performance with commercial metrics, ensuring decisions are driven by business impact rather than vanity metrics.
- Improve attribution and reporting to understand organic-driven pipeline and revenue.

Team & Organisational Leadership

- Lead and develop a team of four mid-to-senior SEO specialists covering France, Germany, Italy, and Spain/Portugal.
- Set clear objectives, priorities, and accountability, creating a high-performance culture.
- Coach and develop team members, strengthening their expertise, autonomy, and impact.
- Maintain a hands-on approach, combining leadership with direct involvement in strategy, analysis, and execution.
- Foster collaboration with Marketing, Content, Product Marketing, Digital Experience, and Website teams.

What We're Looking For

- Significant experience in SEO and organic growth, including experience at Head of SEO, SEO Director, or equivalent senior leadership level.
- A proven track record of delivering substantial organic growth.
- Experience developing SEO strategies across multiple international markets.
- Strong technical SEO knowledge, combined with expertise in content strategy, search visibility, and organic acquisition.
- Experience managing and developing mid-to-senior SEO professionals.
- A highly analytical and data-driven mindset, able to translate insights into clear priorities and business decisions.
- Strong understanding of CRO and the relationsh

📌 Head of SEO (Barcelona)
🏢 Factorial
📍 Barcelona